Increasing Webinar Success: REHATCH's Strategy with EventHub

Transforming BtoB Marketing with EventHub

EventHub, Japan's leading event and webinar marketing platform, has showcased a remarkable case study of how REHATCH Corporation has harnessed its capabilities to redefine its webinar strategy. The collaboration between EventHub and REHATCH has resulted in a staggering increase in webinar frequency, soaring from a few instances to a remarkable fourfold expansion. Additionally, the conversion rate of leads into actual business discussions has improved by 1.2 times, demonstrating the effectiveness of their approach.

REHATCH’s Comprehensive Webinar Strategy

REHATCH Corporation is dedicated to advancing BtoB marketing and operates on the innovative AI x Marketing platform. Their core strategy revolves around a three-tiered webinar framework that is grounded in funnel theory. The first stage is to create awareness through online conferences, establishing a foundation for outreach. Next, they organize joint webinars to deepen the understanding of prospects, leading into a third phase which focuses on niche-specific webinars designed to address targeted needs.

This structured strategy allows REHATCH to seamlessly integrate awareness, lead nurturing, and business discussions, driving the goal of maximizing orders originating from their webinars.

The Impact of Implementing EventHub

With the adoption of the EventHub platform, REHATCH has experienced profound improvements across several metrics:

- Increased Participation Rates: Webinar participation surged by 1.5 times, significantly enhancing their outreach effectiveness.
- Improved Survey Engagement: The survey response rates climbed between 50% to 60%, enabling REHATCH to gather more valuable customer data.
- Boost in Lead Conversion: The lead conversion rates rose between 1.15 to 1.2 times, leading to more successful orders from webinars.
- Enhanced Data Management: Through EventHub's Lead Scan feature, REHATCH streamlined the data capture process at exhibitions, converting approximately 600 leads into nearly 20 business discussions.

Insights from the Case Study Interview

In their detailed case study displayed on their website, REHATCH shared how switching from another service to EventHub enabled them to maintain their resource expenditure while expanding the number of webinars by four times. This shift has led to notable increases in both participation and conversion rates. The interview reveals specific insights into the framework of their funnel-based webinar strategy, effective integration with Salesforce, and the utility of EventHub’s Lead Scan for immediate data transformation. The findings present valuable tips for maximizing BtoB marketing outcomes.

For more comprehensive details about this compelling case study, visit: EventHub Case Study on REHATCH

To inquire about this case study, please reach out here: EventHub Contact

About EventHub

EventHub stands as the premiere platform for marketing and sales webinars and conferences in Japan. Extending beyond webinars, it encompasses a diverse array of applications, including exhibitions and trade shows, tailored to meet varied needs. The platform prioritizes enhancing the connections between customers and businesses, optimizing communication capabilities to cultivate engaging and fruitful events and webinars. This supports the acquisition of leads and business discussions, effectively driving marketing and sales operations.

Source: Marketing Research Organization, Competitive Survey on Online Events (August 2021)