Introduction
In the face of a shrinking labor force due to Japan's declining birthrate and aging population, companies are increasingly challenged to secure talented personnel. The Ministry of Health, Labour and Welfare predicts a decrease of 4.4 million people in the workforce from 2020 to 2030, prompting organizations to explore diverse hiring strategies. In this context, referral hiring—where employees recommend friends or acquaintances for job openings—has garnered attention as a cost-effective approach. By utilizing the insights of current employees who understand the company's culture and workflow, referral hiring not only reduces recruitment expenses associated with placement agencies but also helps mitigate post-hire mismatches.
However, numerous challenges have emerged, such as the low volume of referrals, the risk of homogeneity due to the limited networks of referrers, and complexities in designing effective referral programs. Many attempts to implement referral hiring have not yielded the expected results. To address these challenges, Willof-Partner Co., Ltd., based in Shinjuku, Tokyo, has launched "Refcome," a cloud service designed to systematize referral hiring by utilizing personality data sourced from the "Mitsukari Aptitude Test." This innovative approach aims to create a reproducible and diverse referral hiring strategy.
Service Overview
Refcome combines expertise from the referral hiring support service and the Mitsukari Aptitude Test, enabling a comprehensive approach to enhance recruitment processes. Collaborative efforts are undertaken in conjunction with Mitsukari Co., Ltd., which manages the development and operation of the aptitude test.
Key Features of Refcome
1.
Identifying Supportive Employees: The service analyzes the personalities of employees who have been amicable towards referral hiring, enabling the identification of individuals likely to help in the referral process. This data-driven approach allows for targeted engagement strategies.
2.
Creating Targeted Candidate Lists: For each job position, the service compiles lists of existing employees' previous companies, facilitating systematic outreach to potential candidates.
3.
Support for Institutional Design and Cultural Integration: Through initiatives such as internal briefings and poster creation, the service assists in embedding the referral program into the organizational culture, ensuring sustainability in the long term.
Benefits of Utilizing Personality Data
1. Improved Reproducibility of Referral Hiring
By analyzing the personality data of employees who actively participate in referral hiring, common traits can be identified, enhancing the reproducibility of this typically subjective process. Tailored communication approaches can also be developed based on individual employee characteristics, thereby increasing the success rate of referrals.
2. Ensuring Diversity in Hiring
Referral hiring can lead to a concentration of candidates with similar backgrounds and values, potentially undermining organizational diversity. Refcome addresses this challenge by evaluating the compatibility of candidates with the organization using personality data during the selection process. This allows for a visible assessment of fit at both the organizational and departmental levels, promoting diversity while minimizing biases in recruitment.
3. Promoting Internal Use of Personality Data
By demonstrating direct applications of personality data in recruitment, it becomes easier for employees to engage in aptitude testing, streamlining data collection. Once gathered, this data can extend beyond hiring to support placement, training, and team-building efforts, enhancing overall organizational engagement.
About Refcome
Refcome is a cloud-based tool and consulting service focused on referral hiring, providing comprehensive support from system design to operational implementation. It addresses the recruitment challenges faced by companies by deploying dedicated personnel to assist throughout the process.
Key Strengths of Refcome
1.
Extensive Experience Across Diverse Sectors: With a proven record of over 850 successful placements in both large corporations and startups, Refcome leverages its extensive knowledge to create tailored referral hiring systems.
2.
Dedicated Professional Support: Specialists actively participate in the implementation process, from the initial setup to establishing a sustainable internal culture conducive to referral hiring. This includes organizing orientation sessions, creating internal promotional materials, and assisting new hires to facilitate rapid contribution.
3.
Flexible Pricing Models: Understanding the varied needs of clients, Refcome offers adaptable pricing solutions, including performance-based options that alleviate initial financial burdens while ensuring effective budget management.
About Willof-Partner Co., Ltd.
Driven by the mission of connecting individual and organizational aspirations, Willof-Partner specializes in the development and management of referral hiring tools such as Refcome. The company boasts significant experience, having supported over 850 organizations, and provides tailored recruitment strategies tailored to each company's growth phase.
Company Information:
Name: Willof-Partner Co., Ltd.
Headquarters: 3rd Floor, Keio Shinjuku 3-chome Building, 1-24 Shinjuku 3-chome, Shinjuku-ku, Tokyo
Founded: January 2014
CEO: Takumi Shimizu
Website:
https://willof-partner.co.jp