Bike King Implements W Campaign to Support Motorcycle Life for Enthusiasts

Bike King Launches Exciting W Campaign for Motorcycle Enthusiasts

In a move to celebrate and support the motorcycle community, Bike King & Company, under CEO Atsushi Sawa, has announced a compelling campaign from April 17 to May 24, 2026. This initiative, titled the 'Bike King Gratitude Festival', aims to provide gratitude to riders while promoting new purchases and trade-ins ahead of the summer touring season.

Special Offers for Riders

During this campaign, loyal customers can enjoy a range of benefits. Those who have their motorcycles (51cc or more) appraised will receive an exclusive QUO card worth 1,000 yen featuring a special design inspired by the popular motorcycle manga 'Bari Bari Densetsu'. This initiative follows the collaboration highlighted in a recent TV commercial and exhibits at the Tokyo Motorcycle Show 2026, where the world of Bari Bari Densetsu was vividly brought to life.

According to the company, this collaboration has received an overwhelmingly positive response, making the QUO card a great collector's item for fans and riders alike. So if you are considering selling or trading your motorcycle, now is an excellent opportunity to share in this unique offer.

Campaign Details

Promotion Name

Earn a 1,000 yen QUO Card by Simply Having Your Bike Appraised!

Duration

April 17, 2026 - May 24, 2026

Eligibility

This offer is available at all Bike King stores for appraisal services. Customers must:

- Apply for an appraisal of a motorcycle 51cc or larger during the promotional period.
- Be present for the appraisal with proper identification.

Important Notes

Participants must be the registered owners and are not eligible for repeat appraisals within the campaign period. Also, those who use aggregated quote services should note that they cannot participate in this offer. QUO cards will be sent to the address provided during application by June 2026.

Low-Interest Loans for New Purchasers

In addition to the appraisal offer, customers who purchase motorcycles 126cc or above can benefit from a special low-interest loan set at 3.9% per annum for a maximum of 60 payments. This initiative is designed to ease the financial burden on riders looking to acquire new vehicles just in time for the touring season.

Purchasing Details

Promotion Name

Exclusive 3.9% Low-Interest Loan for New Motorcycle Buyers!

Duration

April 17, 2026 - May 24, 2026

Eligibility

To qualify for this offer, customers must:

- Purchase a motorcycle 126cc or larger and register for Bike King membership (free) during the promotional period.
- Ensure the motorcycle undergoes preparation before delivery, as existing stock purchases will not be eligible.

Notes

The special loan will be provided through Sumitomo Mitsui Card Company, with standard terms applicable for longer payment durations.

Bike King aspires to be the lifelong partner for riders, extending beyond just motorcycle sales. The company engages comprehensively in the motorcycle industry, offering maintenance, parts sales, rentals, and a variety of services designed to enhance your motorcycle lifestyle.

Company Overview

Founded in September 1994, Bike King & Company is recognized for its contribution to the motorcycle industry, broadly supporting motorcycle lifestyles and even expanding into electric mobility. For more information about services and the ongoing campaign, visit Bike King's official website.