#South Korea #Seoul #JONGGA #Daesang Group #MUSE Awards

Daesang Group's Golden Achievement at the MUSE Creative Awards

On March 31, 2026, Daesang Group proudly announced that it has garnered two Gold Awards at the esteemed 2026 MUSE Creative Awards. This renowned global program applauds creativity in advertising, design, and digital content, and is managed by the International Awards Associate (IAA). With its accolades in the Food & Beverage sectors' Social Media and Event categories, Daesang stands out among top-tier global brands.

The recognition in the Social Media category was ignited by Daesang’s innovative strategy, primarily focused on promoting its leading kimchi brand, Jongga, as well as its popular global food brand, Ofood. The campaign was crafted to foster genuine interaction from consumers through various engaging content types. By merging advanced AI technology with trending memes, and offering simple, replicable recipes, Daesang's social media channels transformed into dynamic platforms that enable meaningful consumer engagement rather than mere marketing messages.

In another impressive feat, Daesang's student smartphone film festival, DAESANG E.T.F.F. (Eat Travel Film Festival), captured a Gold Award in the Event category. This festival has been uniting students worldwide since its inception in 2021, encouraging cultural exchange through travel and short film production. Last year, 48 students from 17 distinct countries participated in an unforgettable experience in beautiful Bali, Indonesia. The festival’s unique blend of film screenings and K-Food experiences, particularly highlighted through the DAESANG K-FOOD WEEK, organized with local restaurants, received widespread acclaim and significantly elevated the festival's profile.

Eunyoung Park, the Head of the Food Business Unit at Daesang, expressed pride in the company’s achievements stating, "We are honored to receive two Gold Winner awards at the MUSE Creative Awards in competition with leading global brands. Going forward, we will continue to strengthen communication with global consumers through Daesang's differentiated content and expand initiatives that go beyond brand engagement to share Korean food culture globally." This commitment to fostering cultural ties and enhancing consumer interaction underlines the company’s ethos of respect and appreciation for diversity.

Daesang Corporation has roots dating back to 1956 and has grown into one of the world’s foremost producers of fermented food products. With decades of food manufacturing expertise, it has ascended to become a prominent global Korean food company with recognizable names like Jongga and Ofood. Their extensive product range includes kimchi, various sauces, and ready-to-eat meals that cater to evolving consumer tastes. The company has fortified its global presence with manufacturing subsidiaries spanning the United States, Poland, China, Indonesia, and Vietnam.

For more information about Daesang and its extensive offerings, visit Daesang's website.