#Japan #Tokyo #PR TIMES #Octopus Energy #Summer Happy Hour

Octopus Energy's Recognition at PR Times Awards 2025

Octopus Energy, a trailblazer in renewable energy solutions, has made headlines by being recognized in the esteemed PR Times Press Release Awards 2025. This competition, organized by PR Times, saw an unprecedented number of 4,573 entries this year, and Octopus Energy's campaign, the 'Summer Happy Hour,' has made it to the Best 101 list, which advances to the final round of judging.

The campaign in question was launched in June 2025, aiming to address the pressing energy issues during the scorching summer months. With their message, “This summer, let’s not endure the heat!”, Octopus Energy communicated a refreshing approach to energy usage by offering a discount of 8 yen per kWh during the peak hours of 11 AM to 1 PM throughout July and August. This initiative challenges the conventional belief that energy conservation means enduring discomfort.

Judges' Comments on the Campaign

The selection of Octopus Energy’s campaign was based on various factors, including social impact, empathy, and creativity, assessed by a panel of 10 distinguished industry experts. Some of their comments highlighted the uniqueness of the campaign:

1. Ariyoshi Urano, Editor-in-Chief of Kouhou Kaigi, noted the campaign's innovative take on energy understanding. By encouraging consumers to use electricity freely when solar power stabilizes supply, it also raised awareness regarding heat stroke and health hazards. This shift in perspective emphasizes that “green choices should not come at the cost of people’s lives.”

2. Nozomi Takasaka, Executive Officer at Media Gene and Brand Editor-in-Chief of Business Insider Japan, praised the campaign for integrating energy conservation with health issues. By presenting this dual approach, Octopus Energy showcases a compelling argument that connects its services directly to consumers' lives rather than merely promoting its own interests.

3. Takuhiko Hoshino, Editor-in-Chief at President, remarked on the campaign's paradoxical message: “Not enduring air conditioning is a strategy against heatwaves.” This notion challenges conventional mindsets tied to energy issues and effectively reframes the narrative, proposing a new value where using electricity translates into social contribution.

The campaign’s triumph at the PR Times awards underscores the effort to promote constructive dialogue on energy usage and its direct impact on society. It symbolizes a meaningful step towards reshaping preconceived notions surrounding energy consumption amidst growing environmental and societal challenges.

About Octopus Energy

Founded in 2016 in the UK, Octopus Energy has dedicated itself to harnessing technology for the provision of affordable and transparent green energy solutions. Within just nine years, they have gained approximately 9 million customers globally, reflecting their rapid ascent in the renewable energy market. The company currently operates in eight countries, including the UK, Germany, Spain, Italy, France, New Zealand, and the United States.

In Japan, they launched operations in collaboration with Tokyo Gas by establishing the joint venture TG Octopus Energy in 2021. Their commitment continues as they explore innovative solutions while ensuring that renewable energy is accessible to everyone.

For more information, visit Octopus Energy Official Site and check out their official blog for updates. Additionally, take advantage of their referral offer and learn about electricity subscriptions via their platforms.

In conclusion, Octopus Energy is not just redefining energy; they are reshaping the conversation around sustainability and consumer empowerment. Their recognition at the PR Times Awards is a testament to their impactful approach in addressing both environmental and human concerns head-on.