#USA #Montreal #Plusgrade #ALL Accor #Loyalty Rewards

Plusgrade and ALL Accor Collaborate for Enhanced Loyalty Rewards

In a significant move to boost the value of their loyalty programs, Plusgrade, a leading global provider of supplementary income solutions for the travel industry, has partnered with ALL Accor, the loyalty program of Accor Hotels. This new alliance aims to provide ALL Accor members with a streamlined and enhanced rewards exchange experience, expanding the ways in which they can utilize their loyalty points.

Collaboration Overview

The partnership allows members of the ALL Accor loyalty program to convert points from various participating loyalty programs into Accor reward points. This integration is powered by 'Points,' an innovative redemption solution provided by Plusgrade. By facilitating such exchanges, Accor reaffirms its commitment to flexibility and enhanced loyalty benefits for its members.

According to Ken Harris, the founder and CEO of Plusgrade, adding more options for travelers to redeem their rewards increases the overall value of loyalty programs. Harris emphasized the importance of providing travelers with greater flexibility to maximize their rewards while simultaneously generating additional revenue streams for partner companies.

Features of the New Loyalty Exchange

With the new feature, members can easily convert loyalty points from well-known programs such as Bilt, Capital One, and Citi into Accor points. This flexibility ensures that ALL Accor members have more options when it comes to utilizing their rewards, addressing a growing demand for increased flexibility within loyalty programs.

Moreover, this initiative does not only emphasize ease of use but also aims to cultivate a deeper connection between ALL Accor and its members. The program operates on principles of transparency and clarity, making it evident to members the value of their rewards at all times.

A New Definition of Being Rewarded

Through this partnership, ALL Accor hopes to redefine the traditional understanding of loyalty rewards. Instead of merely providing discounts, the program aspires to offer memorable experiences, transforming the way members engage with their rewards. Mehdi Hemici, Accor's Director of Loyalty and E-Commerce, stated that the partnership represents a pivotal step for ALL Accor, addressing members' desires for enriching experiences that go beyond monetary savings.

This collaboration also supports Accor's mission to create seamless and rewarding experiences across its vast network of over 45 hotel brands and 110 global partners, thereby enhancing member engagement and satisfaction.

Commitment to Continuous Improvement

The continuing partnership embodies the dedication of both companies to innovate and enhance the loyalty experience. The combination of Plusgrade's advanced technology and ALL Accor's brand strength is positioned to offer members unique and valuable benefits. As both platforms evolve, they remain focused on improving the rewards experience for members.

Plusgrade, founded in 2009 and headquartered in Montreal, has successfully collaborated with more than 250 airlines, hotels, cruise lines, and other financial services, generating billions in additional revenue opportunities through customer-friendly experiences. Their approach is not only about maximizing revenue but also about creating enhanced travel experiences for all guests.

In summary, the collaboration between Plusgrade and ALL Accor marks a transformative step in the realm of loyalty rewards programs. The focus on member experience through increased flexibility, accessibility, and diverse reward options is set to redefine how loyalty is understood in the hospitality industry. As travelers demand more from loyalty programs, this partnership is a forward-thinking approach to meet those demands and enhance customer satisfaction across the board.