CHERY Unveils New Global Brand Vision at AutoChina2026

On April 24, 2026, the prestigious AutoChina2026 event served as the backdrop for a groundbreaking announcement by CHERY, one of the leading automotive manufacturers. The company launched its innovative "For Family" value proposition, capturing the attention of industry experts and consumers alike.

A Commitment to Families

Jeff Zhang, CEO of the CHERY Brand, captivated the audience with the brand's new slogan, "For Family." He expressed that this phrase goes beyond mere marketing; it symbolizes a firm commitment to ensuring safety and joy for every family on the road. This heartfelt sentiment echoed throughout the presentations, making a profound impact on attendees.

CHERY has not only maintained its status as a global brand but aims to transition into a responsible global citizen. This ambitious goal includes serving 10 million families worldwide by 2030. The company's extensive history of dedication and perseverance has enabled it to establish a presence in over 120 countries and regions, currently catering to approximately 4.5 million families with high-quality automotive products and services.

Building a Global Network

Over the past 23 years, CHERY has built a robust infrastructure, including 8 research and development centers, 36 production bases, and a vast dealership and service center network comprising over 2,000 dealers and 1,800 service centers. The company follows a localized development approach encapsulated by the motto "In somewhere, For somewhere, Be somewhere," facilitating mutual benefits and developmental synergies with local communities.

To further enhance the commitment to families, CHERY has established the "For Family" proposition centered on three crucial pillars: Uncompromising Safety, Space Equality, and Technology Equality. These principles aim to provide high-quality, accessible mobility solutions that genuinely enhance the lives of families around the globe.

Innovation in Action: The TIGGO V

A perfect embodiment of the "For Family" proposition was showcased with the debut of the TIGGO V at the expo. This vehicle promises to deliver on the values stated, aiming to optimize family mobility while ensuring a safe environment for all passengers.

In addition, an essential element of this initiative was the launch of the CHERY FAMILY CARE service brand, introduced a year ago, which aims to strengthen the reliability and customer satisfaction associated with CHERY products.

Toward a Sustainable Future

With such compelling offerings, CHERY is set to navigate a new chapter characterized by innovation and customer-centric strategies. The automotive industry is evolving, and companies must address the pressing demands of sustainability and community responsibility, which CHERY has embraced wholeheartedly.

In conclusion, CHERY's new journey is promising as it seeks to redefine the automotive experience for families globally. By fostering quality and care in every journey, the brand aims to unite families through the joys of reliable travel. As the automotive landscape changes, CHERY's commitment to its customers promises a better future for millions around the world, one journey at a time.