Carolyn Murphy Takes on Dual Role at Infinity Wellness as Chief Brand Officer

In a significant move for both Carolyn Murphy and Infinity Wellness, the acclaimed model and entrepreneur has been appointed as the Chief Brand Officer and Partner at this burgeoning wellness company. Announced on September 1, 2026, the appointment is heralded as a pivotal moment for Infinity Wellness as it transforms from a specialist in whole-food greens to a comprehensive wellness platform.

Infinity Wellness has made a name for itself by creating clean and effective products that are deeply rooted in whole-food nutrition. The addition of Murphy not only strengthens its leadership team but also underscores the company's commitment to authenticity and quality in the wellness industry. As CBO, Murphy will be at the helm of crafting the brand's creative vision, enhancing storytelling, positioning, and consumer experiences.

Murphy’s journey in the world of wellness is well-established. With a career that spans over three decades in the fashion industry, she brings a wealth of knowledge and a genuine passion for health and nutrition. Known for being an authentic voice in the domains of wellness and holistic living, Murphy embodies the ethos that Infinity Wellness represents.

Lars Hem, CEO of Infinity Wellness, praised Murphy's vision and taste, stating, “She brings extraordinary creative vision and, most importantly, a real passion for healthy living.” This alignment with the company's mission to foster genuine connections with consumers is seen as a cornerstone for future growth. Murphy's partnership is expected to help bridge the gap between wellness products and consumers who seek trustworthy brands.

Commenting on her arrival at Infinity Wellness, Murphy emphasized the importance of ingredient integrity. She stated, “I've always believed that true wellness begins with what we put into our bodies. Infinity Wellness shares my belief that quality, transparency, and simplicity matter.” This philosophy is crucial as the company continues to expand its range of whole-food supplements, which include their flagship products such as True Greens, True Vitamin C, and True Plant Protein.

Murphy's appointment follows the ongoing growth of Infinity Wellness' product line, which prioritizes whole-food ingredients while steering clear of synthetic additives or fillers. Each of their offerings undergoes rigorous third-party testing, ensuring that they align with the principles of transparency and effectiveness that the brand stands for.

The founder, Billy Merritt, retains his role as Chief Innovation Officer, focusing on product formulation and education. Meanwhile, Hem continues to oversee strategic direction and operations. Together, this strengthened leadership team is poised to take Infinity Wellness to new heights as they enter this exciting next phase.

About Infinity Wellness

Infinity Wellness is dedicated to becoming a pioneer in the wellness space, emphasizing the creation of clean, effective supplements that avoid low-grade ingredients and unnecessary fillers. With a focus on sustainability and results-driven superfood formulations, the company aims to empower individuals to enhance their health through easily integrated dietary solutions. For more information and to explore their range of products, visit Infinity Wellness.

About Carolyn Murphy

A defining figure in American fashion, Carolyn Murphy's impressive career is highlighted by her pioneering work with major luxury brands and a deep commitment to well-being. An iconic model, she has graced over 75 international magazine covers, establishing herself as a trustworthy brand ambassador and a prominent figure in the beauty industry. Her landmark partnership with Estée Lauder showcases her enduring influence and consistency in the fast-evolving beauty landscape. Murphy’s participation with Infinity Wellness indicates her commitment to promoting healthier lifestyles and authentic wellness solutions.