#Japan #Tokyo #FamilyMart #Mizuki #Asari Udon

Exciting News from FamilyMart!

On October 14, 2025, FamilyMart is set to launch its most ambitious cup noodle offering yet: the "FamilyMart Asari and Kimchi Spicy Udon". This product, priced at 198 yen (including tax 213 yen), will be available in about 16,400 FamilyMart stores nationwide.

A New Taste Sensation

The Asari and Kimchi flavor of this new udon isn’t just the average spicy noodle dish; it’s a delightful blend that highlights the umami of asari while embracing the rising trend of spicy flavors, particularly among female consumers. With the growing popularity of “旨辛” (deliciously spicy) cuisine, this offering aims to captivate food enthusiasts of all demographics, especially women who have shown increasing interest in affordable yet high-quality cup noodles.

FamilyMart’s new udon combines a moderate spiciness with the savory essence of asari, perfectly coating the noodles. This isn’t just another instant meal, but rather a culinary experience that you may find yourself craving again and again.

Expanding Market Trends

Interestingly, the current trend in spicy instant noodles is reflected in market sales data. In a comparison of sales between March and August in 2024 and 2025, the previously unshakeable top seller, "Yokohama-style Tonkotsu Shoyu Ramen," has been overtaken by “Ajisen Taiwanese Ramen.” Additionally, a spicy miso product that utilized six types of vegetables surged in popularity, claiming the second spot. This highlights the growing demand for flavorful, spicy items that also emphasize veggies.

When examining the demographic breakdown of cup noodle consumers, typically male-dominated (64% male, 36% female), products tagged with “spicy” have male and female ratios closer to 54% male and 46% female, indicating a significant shift towards female consumers.

Creative Ways to Enjoy – Recipes by Mizuki

Along with the product launch, FamilyMart has collaborated with renowned culinary expert Mizuki to craft two distinctive recipes utilizing the Asari and Kimchi Spicy Udon. Each method offers a unique twist, enhancing flavor while remaining easy to prepare.

Recipe 1: Spicy Udon Fried Rice

Ingredients (Serves 1-2):

• - 1 FamilyMart Asari and Kimchi Spicy Udon
• - 170ml Water
• - 1 Beaten Egg
• - 150-200g Cooked Rice
• - 1/2 tbsp Sesame Oil
• - Chopped Green Onions (to taste)

Instructions:
1. Break the noodle contents into a bag using a rolling pin.
2. Heat a skillet, add the noodles with water, and stir until the water evaporates.
3. Create a space in the pan and pour in the beaten egg, cooked rice, and sesame oil, stirring to combine well.
4. Serve with chopped green onions on top.

Recipe 2: Tomato and Cilantro Spicy Udon

Ingredients (Serves 1):

• - 1 FamilyMart Asari and Kimchi Spicy Udon
• - Hot Water (as needed)
• - 1 tsp Fish Sauce
• - 1/2 Tomato (diced)
• - Cilantro (to taste)

Instructions:
1. Prepare diced tomato and chopped cilantro in advance.
2. Fill the cup to the designated line with hot water and let it sit for 5 minutes.
3. Stir in the fish sauce and top with the tomato and cilantro.

Mizuki mentions, “The Asari and Kimchi Spicy Udon has an incredibly rich asari flavor and is perfectly complemented by the spicy kimchi. It’s like enjoying a gourmet dish in the form of an easy-to-make cup noodle. The versatility of this dish allows for numerous enhancements that can bring variety to mealtime.”

Promotions and Special Offers

To celebrate the launch, FamilyMart is running a giveaway campaign where five winners will receive a ¥5,000 QUO card. To enter, customers must follow FamilyMart’s official social media and post about their favorite cup noodle flavors.

Conclusion

With FamilyMart's Asari and Kimchi Spicy Udon, there’s no need to compromise on flavor when seeking convenience. This cup noodle promises not only hearty flavor but also significant satisfaction. Keep an eye on its release and get ready to enjoy this exciting new addition to your meal rotation.