#Japan #Market Research #Chiyoda, Tokyo #Plug Inc. #AI Group Interview

Revolutionizing Market Research with AI Group Interviews

In a groundbreaking move, Plug Inc., led by CEO Ryo Ogawa and based in the heart of Tokyo, has unveiled a cutting-edge service that brings together professional researchers and artificial intelligence to conduct virtual group interviews. This service aims to lead product planning through a sophisticated integration of traditional research methods and AI technology.

The Innovation Behind AI Group Interviews

As companies increasingly seek to understand consumer behaviors and market trends, Plug Inc. steps up with its AI Group Interview service. Unlike typical persona AI services that rely solely on machine learning, this model incorporates human expertise at every step of the process. Experienced researchers interact with clients to accurately capture challenges, ensuring the development of truly valuable user personas.

Following the initial consultations, the research team, together with AI, designs the entire interview flow and conducts the interviews, concluding with an analysis of responses and a finalized report that meets high-quality standards.

The process is streamlined to fit tight deadlines and budgets. For just 200,000 yen (excluding tax), clients can receive a comprehensive report in as little as one day, allowing them to respond promptly to their marketing needs. This service is essential for businesses wanting rapid insights into consumer behavior, those preparing for in-person interviews, or organizations looking to structure their marketing challenges more effectively.

Why Choose AI Group Interviews?

1. Rapid Insights: Organizations can quickly identify consumer insights and marketing challenges, all within a remarkably short time frame.
2. Quality Output: Expert researchers oversee the design, execution, and analysis for a balanced combination of speed and quality.
3. Comprehensive Deliverables: Clients benefit from three outputs: transcripts, reports, and presentation sessions, ensuring clarity and actionable insights.

Steps of AI Group Interviews

The service involves a series of meticulous steps:

1. Problem Hearing

Researchers conduct thorough discussions with clients to clarify their marketing challenges, objectives, backgrounds, and target audiences. This lays a solid foundation for optimal interview design.

2. Persona Creation

Using insights gathered during the initial hearing, the AI collaborates with researchers to craft realistic personas, simulating the actual target demographic’s characteristics to extract profound insights.

3. Interview Flow Design

The research team uses AI tools to develop targeted questions that directly address core challenges, thus optimizing the interview flow for hypothesis testing and insight extraction.

4. Conducting the Interview

With the identified personas, group interviews are executed, leveraging diverse perspectives to enrich the data collected and improve the accuracy of hypotheses.

5. Analysis and Reporting

Subsequently, both the AI and researchers analyze the collected responses to extract significant insights and recommendations, with reporting and a wrap-up presentation delivered by the following day.

Plug Inc: A Legacy of Innovation

Founded in 1982, Plug Inc. emerged from the merger of design and research companies in 2014. The company excels at combining AI, design, and marketing research to facilitate product planning. Their approach supports the entire product development process, from need exploration through concept design to web production.

Their innovative AI-powered creative support tool, 'Crepo Package Design AI', exemplifies their commitment to providing rapid and revolutionary solutions for product planning.

To learn more about how Plug Inc.’s AI Group Interview service can elevate your business, visit Plug Inc. Website.