#Germany #Berlin #E-bike #Adventure #ENGWE

ENGWE's 'Explore a New Way' Tour

In September 2025, ENGWE, a leading name in the e-bike industry, launched its exciting branding campaign titled 'Explore a New Way.' This initiative aims to connect e-bike enthusiasts from around the globe, encouraging them to embrace adventure and innovation through shared experiences.

As part of the campaign, ENGWE selected five riders through a raffle, granting them a unique opportunity to travel to China, where they could engage directly with the ENGWE team and immerse themselves in the brand’s visionary approach. Accompanying the winners were two social media influencers, sharing their adventures with followers and bringing a fresh perspective to the event.

During their visit to ENGWE's headquarters and research and development center, participants gained in-depth knowledge about the company’s design philosophy, product tests, and emphasis on quality control—elements that contribute to the creation of top models like the Engine Pro 3.0 Boost. One participant remarked, “The lab is so cool; I loved seeing how the team tests the products,” highlighting the excitement of this hands-on approach.

The riders not only learned about ENGWE’s innovations but also engaged in activities that included building e-bikes with the product team and testing them in real urban environments. They provided feedback on customer service while learning about upcoming improvements designed to enhance the overall user experience. As the first global experience riders for ENGWE, they enjoyed an exclusive preview of the brand's upcoming models and interacted with the field engineering team, allowing them to share valuable insights directly with the people behind the products.

Beyond the scope of the ENGWE tour, the campaign showcased cultural and technological highlights of Shenzhen and Hong Kong. From drone food delivery to encounters with giant pandas, participants experienced a vibrant intersection of innovation and creativity characteristic of these dynamic cities.

The phrase 'Explore a New Way' embodies both the spirit of ENGWE and the essence of this campaign, emphasizing the company’s commitment to exploration and connection through shared riding adventures. An ENGWE spokesperson noted that this initiative represents a pivotal moment for both the brand and the e-bike industry, marking the first time a manufacturer has invited users from around the world to visit its headquarters and join the ENGWE tour.

Through this campaign, ENGWE aims to pioneer new interaction pathways with its riders, transforming them into co-creators and fostering deeper trust through authentic, personal engagement.

Over the past year, ENGWE has expanded its global network with new warehouses, service centers, and 15 additional retail and flagship stores across Europe. The multilingual support has also been enhanced, alongside the introduction of an on-site repair service to ensure a seamless ownership experience. Furthermore, ENGWE is dedicated to promoting sustainable mobility and vibrant cycling culture worldwide, as demonstrated by its involvement in events like the White Night Sports Festival in Italy.

These collective efforts underscore ENGWE's evolution from a traditional manufacturer to a trusted partner and co-creator within the cycling community. For detailed information and updates about this event, as well as the latest ENGWE products and community activities, enthusiasts are encouraged to visit the official ENGWE website and follow their social media channels.