Ureru Net Advertising Group Launches Continuous TikTok Video Ads Operation
The Ureru Net Advertising Group, headquartered in Fukuoka, Japan, has embarked on a groundbreaking initiative by launching a consistent operational model for TikTok video advertisements through modular creative production. Previously focused on one-off advertisements, this shift will allow for continuous distribution, weekly testing, and monthly scaling of campaigns, ultimately leading to a rapid learning curve across media platforms.
With the rise of digital marketing, video content has become a vital component of advertisement strategies. The group has recognized this trend and integrated modularization, a method traditionally applied to image advertising, into video production. This innovative approach combines generative AI with editorial templates to significantly reduce production lead times and secure a continuous supply of test data.
The introduction of TikTok's constant ad delivery system means that ads will no longer be distributed sporadically but will be available all year round. This transition is pivotal for maintaining algorithm learning consistency, enabling the platform to gather more valuable data over time.
To enhance operational design, a comprehensive review of delivery strategies has been conducted. Key components include:
By fostering continuous testing, Ureru anticipates an increase in the speed at which successful elements are identified, enhancing the ability to replicate winning formulae tailored to seasonal trends and target demographics. A synchronized relationship between production and operations will enable the stable supply of varied video content, avoiding lapses in learning due to content shortages.
Moreover, the modular approach allows for swift adaptation of successful campaigns across various platforms (such as Meta and YouTube Shorts), accelerating overall learning processes.
As a part of its strategic plan, the company expects positive contributions to its consolidated earnings by July 2026.
Ureru aims to implement this continuous delivery model with weekly tests as the industry standard from direct-to-consumer (D2C) products, specifically cosmetics and health foods, to everyday essentials, medical hair removal services, and the healthcare/clinic sector. The goal is to balance scalability with profitability. Additionally, future developments will include an expanded library of Spark Ads and vertical video templates to meet specific performance criteria across different media.
Established on January 20, 2010, Ureru Net Advertising Group is a registered entity on the Tokyo Stock Exchange Growth Market under the stock code 9235. The company is dedicated to pioneering advancements in online advertising and remains committed to compliance with local regulations, continually adapting to the fast-evolving digital landscape.
Note: All mentioned company names, product names, and service names are trademarks or registered trademarks of their respective owners. TikTok is a trademark of TikTok Pte. Ltd.
Background
With the rise of digital marketing, video content has become a vital component of advertisement strategies. The group has recognized this trend and integrated modularization, a method traditionally applied to image advertising, into video production. This innovative approach combines generative AI with editorial templates to significantly reduce production lead times and secure a continuous supply of test data.
The introduction of TikTok's constant ad delivery system means that ads will no longer be distributed sporadically but will be available all year round. This transition is pivotal for maintaining algorithm learning consistency, enabling the platform to gather more valuable data over time.
Implementation
To enhance operational design, a comprehensive review of delivery strategies has been conducted. Key components include:
- - Continuous Ad Delivery: Ads will be continuously distributed throughout the year to ensure uninterrupted algorithm education.
- - Weekly Testing: Every week, various elements such as hooks (the first few seconds of the video), subtitle densities, and calls-to-action (CTAs) will undergo A/B testing to optimize performance.
- - Scalable Campaigns: Winning strategies will be expanded from one successful ad to multiple iterations, progressively increasing budgets and target demographics, as well as seasonal promotions.
- - Modular Creative Production: By breaking down videos into blocks—like openers, evidence (reviews and testimonials), benefits, and CTAs—the group can rapidly create and supply new variations.
- - Measurement and Visualization: Using a unified dashboard, key performance indicators (KPIs) such as click-through rates (CTR), conversion rates (CVR), and cost-per-install (CPI) will be monitored alongside website metrics like cost-per-acquisition (CPA) and return on ad spend (ROAS).
- - Governance Measures: The company is dedicated to complying with industry regulations, ensuring accurate usage of copyrights on audio and fonts, while implementing a human-in-the-loop (HITL) approval system for advertisement content.
Expected Outcomes
By fostering continuous testing, Ureru anticipates an increase in the speed at which successful elements are identified, enhancing the ability to replicate winning formulae tailored to seasonal trends and target demographics. A synchronized relationship between production and operations will enable the stable supply of varied video content, avoiding lapses in learning due to content shortages.
Moreover, the modular approach allows for swift adaptation of successful campaigns across various platforms (such as Meta and YouTube Shorts), accelerating overall learning processes.
As a part of its strategic plan, the company expects positive contributions to its consolidated earnings by July 2026.
Future Aspirations
Ureru aims to implement this continuous delivery model with weekly tests as the industry standard from direct-to-consumer (D2C) products, specifically cosmetics and health foods, to everyday essentials, medical hair removal services, and the healthcare/clinic sector. The goal is to balance scalability with profitability. Additionally, future developments will include an expanded library of Spark Ads and vertical video templates to meet specific performance criteria across different media.
Company Overview
Established on January 20, 2010, Ureru Net Advertising Group is a registered entity on the Tokyo Stock Exchange Growth Market under the stock code 9235. The company is dedicated to pioneering advancements in online advertising and remains committed to compliance with local regulations, continually adapting to the fast-evolving digital landscape.
Note: All mentioned company names, product names, and service names are trademarks or registered trademarks of their respective owners. TikTok is a trademark of TikTok Pte. Ltd.
Topics Business Technology）
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