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LALO Tequila Unveils the 2025 High Proof Blanco

As part of its celebrated series of limited editions, LALO Tequila is excited to introduce the 2025 High Proof Blanco, marking a pivotal moment in the brand's evolution. Set to be released nationally in limited quantities, this new tequila arrives just in time for the Hispanic Heritage Month, paying homage to its rich cultural roots while ushering in a fresh era for high-proof tequila.

The 2025 version stands out following the phenomenal success of its 2024 predecessor, which was hailed as the best-selling high-proof tequila during its launch timeframe. This latest expression, bottled at 50% ABV without any added water post-distillation, is LALO’s bold and aromatic interpretation of traditional tequila. In crafting this spirit, the brand has harnessed a unique ‘distilled to proof’ method, allowing it to capture the full essence of its origins in Jalisco, Mexico.

Eduardo 'Lalo' González, the co-founder of LALO Tequila, shares that the foundation of this tequila is built on a profound respect for the agave plant—a value instilled in him by his father and grandfather, who were also tequila makers. "Our 2025 High Proof honors that heritage while encapsulating the dynamic flavor of agave. It symbolizes the shift within the tequila industry towards innovation and authenticity, principles that inspire us at LALO as we remain rooted in our traditions while forging a bright future for our brand," he explains.

This high-proof blend reflects González’s personal journey as a third-generation tequila maker focused on preserving family legacy while innovating within the industry. The 2025 High Proof is vibrantly expressive, capturing the unique scents and flavors from the distillery, offering an exceptional tasting experience.

Tasting Notes

• - Nose: Intense toasted agave, fresh green vegetal notes like spicy jalapeño, subtle minerality, and hints of mint and white pepper.
• - Palate: Full-bodied and silky, featuring rich cooked agave followed by earthy tones, olive brine, and complexity from fresh herbs. The high ABV provides depth without overwhelming heat.
• - Finish: Long, clean, and vibrant, highlighting agave sweetness, spicy hints, and a touch of salinity.

LALO Tequila adheres to a philosophy of simplicity, crafting their expressions with only three main ingredients: fully mature agave, deep well water, and champagne yeast. The traditional distillation process involves cooking the agave in brick steam ovens, followed by fermentation lasting 3 to 4 days, and finally two distillation cycles to ensure complexity is preserved. The innovation in the 2025 High Proof version lies in its 'distilled to proof' process, which skips dilution, preserving the bold vegetal flavors and showcasing the brand’s dedication to craftsmanship and precision.

The LALO 2025 High Proof will be available in 41 states at a suggested retail price of $74.99 for a 750 ml bottle. LALO Spirits, established by Eduardo González and David R. Carballido, reflect their lifelong passion and generational expertise in crafting tequila that pays tribute to their Mexican heritage. They promise a pure expression of tequila, born from the heart of Jalisco. For more information, customers can visit lalospirits.com or follow @lalospirits on social media platforms.

Conclusion

As LALO Tequila continues to evolve, the 2025 High Proof Blanco stands as a testament to the brand’s commitment to honoring its roots while embracing innovation. Each sip encapsulates a rich legacy steeped in tradition and a bold step towards the future of tequila.