Vpon Awarded Contract for Cool Japan Public-Private Platform Initiative

Vpon and the Cool Japan Initiative

Vpon, a leading digital marketing firm based in Shibuya, Tokyo, has recently announced that it has been awarded a contract by the Cabinet Office of Japan. This contract entails their role in the operation of the Cool Japan Public-Private Platform (CJPF) for the fiscal year 2025, where Vpon will take lead in the key goal indicators (KGI) and key performance indicators (KPI) evaluation tasks aimed at revitalizing the platform.

The CJPF was established in December 2015, aimed at enhancing cooperation between public and private sectors to promote the Cool Japan strategy. Over the years, it has engaged in various activities such as the CJPF Award, exploring and showcasing successful Cool Japan model cases, and conducting in-depth research on specific themes through CJPF LAB. This initiative fosters collaboration between governmental bodies, local authorities, and private enterprises to stimulate Japan's overseas export potential and cultural appeal.

For more information, you can visit the dedicated website: CJPF Official Site.

Vpon's Track Record

Vpon is committed to the mission of “Revitalizing the world through Japan's charms” and has achieved multiple successes in the digital marketing landscape. Their contributions include:

- Supporting both inbound and outbound marketing efforts.
- Building data platforms that include foreign customer insights.
- Collaborating with over 200 municipalities and private companies.

Significantly, Vpon has played a pivotal role in organizing and managing the Cool Japan DX Summit, one of the largest events focused on promoting Cool Japan and digital transformation (DX) initiatives. Leveraging their data-driven approach helps elevate Japan's appeal abroad effectively.

Overview of the New Cool Japan Strategy

As the environment surrounding Cool Japan continues to evolve—with the recovery of inbound tourism and the diversification of markets—the Japanese government has decided to implement a New Cool Japan Strategy by June 2024. This strategy sets ambitious goals to increase overseas exports in various domains, including content, inbound tourism, food, and fashion, targeting an impressive scale of 50 trillion yen by 2033. The strategy aims to establish Japan’s soft power as a foundational industry.

For further details, check out the announcement here: New Cool Japan Strategy.

Vpon, as a secretariat for CJPF, is determined to strive toward this vision, contributing significantly to sustainable economic growth.

About Vpon

Founded in 2014, Vpon JAPAN Corporation positions itself as a cross-border digital transformation leader in Asia. By utilizing its unique AI technology and data analysis capabilities, Vpon supports businesses in expanding across borders. Their digital marketing solutions encourage inbound tourism and international growth, forging partnerships with over 200 municipalities and private enterprises. With the ambitious aim of generating a 50 trillion yen market from Cool Japan, Vpon also hosts the Cool Japan DX Summit.