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A New Age of Eyewear: Introducing OWNDAYS' Ultra-Thin Progressive Lenses

Amid a growing trend of acceptance and acknowledgment regarding presbyopia, OWNDAYS, a leading Japanese eyewear retailer, has unveiled its most innovative product yet—the ultra-thin progressive lenses. Scheduled for launch on December 1, this latest addition promises to redefine comfort and style in daily eyewear.

Breaking the Stigma of Presbyopia

According to recent research conducted by OWNDAYS, nearly half of individuals in their 40s and about 55% of those in their 50s acknowledge experiencing difficulty reading small text yet choose to endure it. This phenomenon, termed the “presbyopia tolerance culture,” pushes individuals to postpone necessary solutions, impacting their quality of life.

However, the introduction of ultra-thin progressive lenses aims to change this narrative. These lenses are designed to be the thinnest ever, providing a lightweight feel while ensuring a wide field of view. The optical design minimizes distortion, thus reducing eye strain during prolonged use, making them ideal for those new to multifocal eyewear.

Observing Positive Shifts in Attitudes

The study, which compares current data to findings from the previous year, reveals significant improvements in the perception and acceptance of progressive lenses. The proportion of people unaware of progressive eyewear has decreased by 25%, while the acceptance rate has seen an upward shift from 59% to 65%. These statistics indicate a gradual reduction in psychological barriers associated with wearing progressive lenses.

Furthermore, users of these lenses reported noticeable enhancements in their daily activities. Over 29% stated they now can operate without worrying about visual acuity in both nearby and distant scenarios. A smoother experience in life’s everyday situations has led more individuals to embrace the advanced functionality that progressive lenses offer.

Targeting Psychological Barriers in Older Adults

Despite the positive shift, certain misconceptions about progressive lenses persist, particularly among older adults. Roughly 28.8% of participants still find wearing them cumbersome, while 25% feel embarrassed about being perceived as needing them. OWNDAYS seeks to combat these negative perceptions through innovative design and customer education, transforming progressive eyewear from a perceived burden into a fashionable accessory.

Innovation Meets Everyday Comfort

Starting in November 2024, OWNDAYS will offer a zero additional charge service for the new progressive lenses, significantly lowering the financial barrier for first-time buyers. This change has already resulted in a surge of customers confidently transitioning into progressive eyewear, with many expressing their satisfaction post-purchase.

The newly launched ultra-thin progressive lenses won't simply serve as corrective tools but will elevate how users express their sophistication and style. The focus is on creating an accessory that balances aesthetics with functionality, ensuring the lenses seamlessly integrate into the daily wardrobe.

Advanced Features for a Better Visual Experience

The ultra-thin progressive lenses boast a dual-sided aspheric design that suppresses distortion, providing users with an expansive and clear visual experience. Key benefits of these lenses include:

• - Slim Design: The thinnest and lightest lenses available.
• - Comfortable Viewing: Enhanced clarity through wide fields of view.
• - Fatigue-Free Usage: Thoughtful design that minimizes distortion and eye strain immediately.

Retailing at ¥22,000 (tax included), these lenses can be added to any frame choice, making them accessible for all.

Conclusion

In a world where eyewear is often associated with age, OWNDAYS is on a mission to reinvent the image of progressive glasses. As they continue to educate consumers and challenge existing stereotypes, OWNDAYS aims to ensure that stylish, comfortable eyewear is regarded as an essential part of life, not just a corrective measure. With the launch of the ultra-thin progressive lenses, they are well on their way to promoting a culture where aging gracefully doesn't mean sacrificing style or comfort.