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Insight into Hair Styling Preferences

Introduction

A recent survey conducted by TOP COSME Co., Ltd. aimed to explore hair styling habits among women aged 20 to 30. This demographic, known for its keen sense of style and influence from social media trends, was analyzed to understand how they approach hair care and styling.

Survey Background

With the rapid evolution of beauty trends primarily driven by social media, hairstyles play a pivotal role in expressing individuality and complementing personal style. From carefree, 'effortless' looks to nostalgic Y2K revivals, the spectrum of current hairstyles is vast. Given this context, the survey by TOP COSME aimed to pinpoint the products and techniques preferred by this age group in their daily hair care routines.

Key Findings

The survey, conducted from July 3 to July 7, 2025, with 486 respondents, yielded several notable insights.

Frequency of Styling

More than 40% of women in their 20s and 30s reported that they style their hair at least four times a week. This demonstrates a strong commitment to hair care and personal grooming among this demographic, where 30.3% style their hair almost daily, and 12.1% do so four to five times a week.

Time Spent on Styling

When it comes to time investment in hair styling, the majority indicated spending between 5 to 10 minutes, with 38.8% falling under this category. A further 25.8% manage to style their hair in less than five minutes, proving that efficiency is key in their routines.

Popular Styling Techniques

The survey also highlighted the common practices among respondents:

• - Brushing and Combing: 67.0% of participants reported using brushes or their fingers to comb and smooth their hair.
• - Using Hair Irons: 61.0% utilize hair irons as part of their styling routine.
• - Tying Up Hair or Using Accessories: 55.6% style their hair by tying it up or using hair accessories.

This reaffirms that simplicity, alongside the right tools, forms the foundation of their styling approach.

Key Considerations for Styling

When asked about what matters most in their hair styling routine, the top choice was the importance of having hair that feels smooth and moisturized, accounting for 39.4% of responses. Other significant factors included long-lasting hold (19.8%) and a smooth texture (14.1%).

Preferred Hair Products

The survey revealed that hair oil is the most commonly used styling product among this demographic, with 39.4% indicating it as their primary choice. This choice is reflective of growing trends favoring nourishing and versatile hair care products. Additionally, 14.4% do not use any hairstyling products, and 13.8% prefer hair sprays.

Selection Criteria for Products

In terms of selecting hair styling products, the most critical factors are:
1. Texture and Finish: 53.5% prioritize the final result of their hairstyle.
2. Hold and Longevity: 45.4% look for products that ensure a lasting style.
3. Cost-Effectiveness: 42.6% consider the value they get for the price of the product.

Conclusion

The survey results underscore the dedication of women in their 20s and 30s to their hair care routines, with the majority styling their hair four or more times weekly. They favor quick styling methods and value products that offer a smooth and moisturized finish. Notably, hair oil stands out as their preferred styling product.

TOP COSME's Emma Emu Encantar Hair Oil exemplifies these preferences, made with 99% natural ingredients, this multi-purpose oil not only styles hair but also nourishes it. This product promises a glossy finish and long-lasting hold, aligning perfectly with the needs of modern women seeking both efficiency and elegance in their hair styling routines. Two unique scents are available to match varied moods and occasions. To learn more about the Emma Emu Encantar Hair Oil, visit here.