Choice Hotels Enhances Breakfast Offerings at Comfort and Country Inn & Suites for a Unique Guest Experience
Choice Hotels Takes Breakfast to New Heights
Choice Hotels International, Inc., a prominent figure in the lodging industry, is announcing exciting updates to its breakfast programs at Comfort and Country Inn & Suites by Radisson. This move is part of a comprehensive strategy to enhance guest experiences and further distinguish its upper midscale brands. The hotel chain is introducing new signature breakfast options to ensure travelers start their day on a delicious note.
New Breakfast Items Rolled Out
The complimentary breakfast program is receiving a significant refresh. Among the innovative offerings being piloted are a Comfort breakfast bowl and a delectable biscuit sandwich from Country Inn & Suites. This initiative sees Choice Hotels collaborating with reputable suppliers like Florida's Natural for premium orange juice and General Mills for an array of beloved cereals. These partnerships signify a commitment to providing high-quality breakfast options that meet evolving consumer preferences.
Focus on Guest Experience
Judd Wadholm, Senior Vice President and General Manager of Choice Hotels' Core Brands, emphasizes that a substantial breakfast is a key expectation for guests in the upper midscale category. The newly refined offerings, developed in partnership with hotel owners, are designed not just to enhance guest satisfaction but also to drive revenue for owners. This strategy is in line with Choice Hotels' legacy of evolving its services to fit guest expectations while supporting franchise owners in maximizing their success.
Earlier this year, additional changes were made to sharpen the brand positioning of both Comfort and Country Inn & Suites. This included updated property prototypes aimed at generating more revenue and providing clearer distinctions in a competitive marketplace. As part of a broader rollout, guests can expect additional updates in furniture and amenities later this year.
Data-Driven Innovations
The revamped breakfast program isn't merely a superficial update; it's the result of extensive research and consumer insights. Choice Hotels has worked closely with its Group Purchasing Organization, Entegra, to develop offerings that appeal to guests while ensuring cost-effectiveness for owners. This partnership, initiated in July 2024, has already yielded an average 9% savings in food costs for participating hotels, underscoring Choice's commitment to both quality and affordability.
Owners are actively participating in the food development process, testing new breakfast items in Entegra's Performance Kitchen and providing valuable feedback. This collaborative approach helps tailor offerings to meet the needs of both guests and hotel owners effectively.
Signature Breakfast Offerings
Among the newly introduced items, the Comfort brand is launching a Build Your Own Breakfast Bowl concept, allowing guests to personalize their meals according to their tastes and dietary preferences. With choices such as scrambled eggs, potatoes, various vegetables, and seasonings, this option reflects the brand's dedication to enhancing the travel experience for guests.
Meanwhile, Country Inn & Suites will debut the cleverly crafted Pillsbury biscuit sandwiches, providing a hearty breakfast option perfect for dine-in or takeout. This is part of a broader trend, with guests seeking more than just convenience from their breakfast experience.
A New Era in Hospitality
In this unveiling, Jenny Aboudou, Head of Upper Midscale Brands, highlights the importance of evolving consumer trends. Guests now expect a breakfast experience that is customizable and reflective of the quality they associate with their chosen brands.
The alliance with Florida's Natural and General Mills further enhances the breakfast experience, as these beloved names ensure that guests receive trusted quality alongside the innovative new menu items.
Overall, this revamp of the breakfast offerings at Comfort and Country Inn & Suites is indicative of Choice Hotels' forward-thinking approach to hospitality, striving to elevate the guest experience while enhancing brand loyalty and franchise performance. As the chains continue to innovate and adapt to guest expectations, they position themselves as leaders in the evolving hospitality landscape.
About Choice Hotels & Brands
Choice Hotels International boasts over 7,500 hotels globally, covering a wide spectrum from upscale to midscale and economy accommodations. This extensive brand portfolio allows them to cater to diverse traveler needs while fostering value for franchise owners. Comfort and Country Inn & Suites are just two of many celebrated brands that exemplify their commitment to excellence in the hospitality sector.