Revamping the Packaging Experience of Premium Chestnut Yokan by Shizai and Hitachifuugetsu

Introduction

In a recent innovation in packaging design, Shizai Corporation has undertaken the renewal of the e-commerce (EC) delivery box for Hitachifuugetsu's luxurious chestnut yokan, known as "Manyoukan". This collaboration not only enhances the unboxing experience but also improves the overall efficiency of the packaging design, making it more aligned with the product's premium quality.

Background of the Renewal

Hitachifuugetsu's "Manyoukan" is a traditional luxury chestnut yokan that utilizes the finest Iinuma chestnuts, with a history tracing back to the Manyou period. Despite its high quality, where the top-tier variations can cost over 10,000 yen per unit, the previous packaging method using standard A-type cardboard boxes filled with cushioning materials failed to reflect its premium nature. The initial impression during unboxing significantly impacts customer satisfaction, prompting a call for an improved delivery box that matches the intricate value of the product.

Details and Effects of the Renewal

The renewal brought notable changes, including:
1. Change of Box Shape: Switching from A-type cardboard to B-type enhances the high-quality feel during unboxing.
2. Efficient Partition Design: Development of three types of partitions resulted in a versatile design that supports seven different product packaging patterns.
3. Enhanced Product Stability: The partitions securely hold the items, improving protection during transit and enhancing the unboxing impact.

These enhancements have succeeded in providing an unboxing experience befitting a high-quality chestnut yokan and contribute to an elevated brand value.

Customer Feedback

Koichi Fujita, President of Hitachifuugetsu, noted, "The previous cushioning packaging did not convey the luxury of the product. The new partition design has revitalized the unboxing experience to highlight our offerings. We are extremely satisfied with the outcomes, especially the comprehensive approach and responsiveness to our request for a multifunctional box design."

Expert Evaluation

Logistics consultant Ryoichi Kakui shared his insights, having served as a mentor to Fujita for a year. Kakui, who has a solid educational background—including an MBA specializing in marketing—stated that he faced challenges in sending the premium chestnut yokan directly to certain individuals due to inadequate packaging. He called upon Shizai, known for its expertise in e-commerce logistics, to create packaging on par with high-end brands like Yves Saint Laurent. The outcome exceeded expectations, resulting in impressive packing cases that he wishes to highlight in his forthcoming book.

Future Developments

With this successful example, Shizai is set to enhance its packaging design proposals for e-commerce businesses, maximizing product value. Improved unboxing experiences boost customer satisfaction and can lead to repeat purchases, as well as spreading the word through social media. Shizai aims to support the growth of its clients' e-commerce ventures by offering packaging solutions that seamlessly blend functionality and aesthetics.

Company Overview

Shizai Corporation
Location: 1-14-14 Akasaka, Minato-ku, Tokyo
Representative: Nobuyuki Suzuki
Established: October 12, 2020
Business: Development and operation of the original packaging production platform 'Shizai'
Website: shiza1.com

Hitachifuugetsu Corporation
Location: 1773-1 Yamabe, Juuou-cho, Hitachi City, Ibaraki
Representative: Koichi Fujita
Founded: June 1948
Business: Manufacturing and sales of Japanese sweets
Website: kasho-fugetsu.net