IGT PlaySports Partners with Corporación Caliente for Sports Betting Expansion in Latin America
In a significant move to broaden the horizons of sports betting, IGT has announced a strategic partnership with Corporación Caliente. This collaboration involves a multi-year agreement focused on leveraging IGT's PlaySports technology and services to enhance retail sports betting experiences in Mexico and beyond.
The deal marks a substantial growth opportunity for both parties, as IGT will enable the launch of 42 sportsbooks across Mexico under the Caliente brand. Furthermore, the initiative will extend IGT PlaySports' innovative services to over a hundred additional venues in Latin America, spanning eight countries.
Eduardo Hernández Triana, CEO of Corporación Caliente, expressed his excitement, noting, "Partnering with IGT PlaySports on the rollout of our new retail sports betting offering is an exciting milestone for Corporación Caliente and one that will engage sports enthusiasts in nine countries." Triana emphasized that IGT's extensive global experience and the reliability of its PlaySports platform make them an ideal collaborator for this ambitious venture.
Recognizing the shifting landscape of sports betting, IGT's SVP of Sports Betting, Joe Bertolone, stated, "IGT PlaySports is thrilled to expand our technology and service footprint to Mexico and Latin America through our multi-year retail and trading services agreement with Caliente, one of the largest sports betting operators in the region." The collaboration is set to kick off in Mexico and will gradually expand to several South American countries, including Antigua, Argentina, Brazil, and more.
With IGT’s rich history and commitment to innovation, both companies are confident that their partnership will revolutionize the sports betting landscape in the region. The IGT PlaySports platform, recently recognized as the "Sportsbook Platform Provider of the Year" at the 2024 EGR North America Awards, is designed to cater to the diverse needs of sports fans, offering an engaging and seamless betting experience.
IGT, renowned for its gaming, digital, and financial technology solutions, showcases a variety of offerings that encompass gaming machines, online gaming, and more. This partnership highlights how strategic collaborations can drive growth and engage customers more effectively.
In conclusion, the alliance between IGT PlaySports and Corporación Caliente marks a pivotal advancement in the sports betting industry within Latin America. As IGT continues to expand its footprint, sports enthusiasts can look forward to enhanced offerings that promise to elevate their gaming experience while also shaping the future of sports betting across the region. The merging of IGT's advanced technologies with Caliente’s established presence positions both companies for success in a rapidly evolving market.
The deal marks a substantial growth opportunity for both parties, as IGT will enable the launch of 42 sportsbooks across Mexico under the Caliente brand. Furthermore, the initiative will extend IGT PlaySports' innovative services to over a hundred additional venues in Latin America, spanning eight countries.
Eduardo Hernández Triana, CEO of Corporación Caliente, expressed his excitement, noting, "Partnering with IGT PlaySports on the rollout of our new retail sports betting offering is an exciting milestone for Corporación Caliente and one that will engage sports enthusiasts in nine countries." Triana emphasized that IGT's extensive global experience and the reliability of its PlaySports platform make them an ideal collaborator for this ambitious venture.
Recognizing the shifting landscape of sports betting, IGT's SVP of Sports Betting, Joe Bertolone, stated, "IGT PlaySports is thrilled to expand our technology and service footprint to Mexico and Latin America through our multi-year retail and trading services agreement with Caliente, one of the largest sports betting operators in the region." The collaboration is set to kick off in Mexico and will gradually expand to several South American countries, including Antigua, Argentina, Brazil, and more.
With IGT’s rich history and commitment to innovation, both companies are confident that their partnership will revolutionize the sports betting landscape in the region. The IGT PlaySports platform, recently recognized as the "Sportsbook Platform Provider of the Year" at the 2024 EGR North America Awards, is designed to cater to the diverse needs of sports fans, offering an engaging and seamless betting experience.
IGT, renowned for its gaming, digital, and financial technology solutions, showcases a variety of offerings that encompass gaming machines, online gaming, and more. This partnership highlights how strategic collaborations can drive growth and engage customers more effectively.
In conclusion, the alliance between IGT PlaySports and Corporación Caliente marks a pivotal advancement in the sports betting industry within Latin America. As IGT continues to expand its footprint, sports enthusiasts can look forward to enhanced offerings that promise to elevate their gaming experience while also shaping the future of sports betting across the region. The merging of IGT's advanced technologies with Caliente’s established presence positions both companies for success in a rapidly evolving market.
Topics Entertainment & Media）
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