Sunhouse Sets Ambitious Global Targets with $120M Export Strategy

Sunhouse, a premier manufacturer in Vietnam’s home appliance sector, has recently made waves on the international stage by setting an impressive goal of achieving $120 million in exports by 2025. This announcement follows their successful participation at the Canton Fair, Asia's largest trade and export exhibition, held from April 23 to 27, 2025, in China.

The Canton Fair attracted thousands of manufacturers and suppliers hailing from over 210 countries, making it an ideal platform for Sunhouse to showcase its advanced technology and diverse product lineup. Their exhibition booth highlighted the company's commitment to innovative design, health-conscious appliances, and internationally certified production processes.

The fair is renowned for hosting retail giants like Walmart and Carrefour, alongside industrial powerhouses such as Caterpillar. Sunhouse utilized this opportunity to solidify its position as a formidable player in the global OEM market, demonstrating their capacity to meet international benchmarks in manufacturing.

Chief Strategy Officer Tung Le stated, "After decades of focused investment in R&D and building a synchronized factory network, we have established trust with major global partners. Our strategy is not only to provide competitively priced products but also to affirm Vietnam's place as a central manufacturing hub with high-quality production capabilities."

The Three Pillars of Success

Sunhouse's global ambition is built on a solid foundation consisting of three strategic pillars: innovation, manufacturing, and technology. Each element plays a crucial role in their aspiration to thrive in the competitive landscape of international home appliances.

Innovation at the Core

The first pillar focuses on research and development (R&D). Sunhouse heavily invests in understanding consumer needs, emphasizing health-conscious, durable, and user-friendly products. This focus has allowed them to develop appliances that not only enhance daily living but also align with changing global market trends. The innovation strategy ensures that Sunhouse remains ahead in creating solutions that resonate with health-conscious consumers worldwide.

Manufacturing Powerhouse

Manufacturing capability is Sunhouse’s second pillar. Their infrastructure includes ten state-of-the-art factories spanning over 100,000 square meters. This expansive ecosystem is equipped with the latest automation and robotics technologies, enabling the company to produce more than 80 million units annually. Such scale ensures that they maintain product quality while meeting growing demand, both domestically and internationally. By exporting over 13 million products yearly, including high-demand items like non-stick pans and air fryers, Sunhouse is gradually increasing its footprint in strategic markets like the U.S., Japan, and South Korea.

Technology as a Growth Engine

The third pillar is technology, where Sunhouse invests in advanced manufacturing innovations. Features like automated painting and full induction pressing are part of their commitment to enhance product performance and competitiveness. The establishment of the Sunhouse Technologies factory, adhering to tier-one supplier standards for global electronics firms, illustrates their determination to support advanced production capabilities. This facility delivers 2 million components each month, which highlights Sunhouse's ambition as a technology-driven OEM partner.

Future Prospects

As Sunhouse prepares for its next phase of global growth in 2025, its strategy reflects a deep commitment to further establishing itself as a trusted manufacturer. By scaling up production, investing in cutting-edge technology, and reinforcing R&D initiatives, Sunhouse is poised to navigate the complexities of the global market successfully. The brand's commitment to quality and international standards will continue to drive its reputation as a leading OEM partner worldwide.

In conclusion, Sunhouse is not merely a Vietnamese manufacturer but a formidable international player. With a clear vision for the future, backed by strategic partnerships and advanced manufacturing capabilities, the company is well on its way to transforming the perception of Vietnam’s manufacturing sector on the global stage.