#United States #Parsippany #Dr. Scholl's #Kelly Flagg #Sports Moms

Dr. Scholl's® Celebrates Sports Moms with New Campaign

Dr. Scholl's®, a renowned brand deeply associated with comfort and support, shines a well-deserved spotlight on sports moms with their latest initiative titled "The [Un]Official Sponsor of Sports Moms." This campaign is designed to recognize the invaluable contributions of mothers who tirelessly support their children in sports, often from behind the scenes or fervently cheering from the sidelines.

At the heart of this campaign is Kelly Flagg, the mother of rising basketball talent Cooper Flagg. Through her story, Dr. Scholl's® conveys the dedication and sacrifices made by numerous sports moms, who may not always be in the public eye, yet play a crucial role in their children's athletic journeys. Kelly expressed her excitement about this collaboration, noting, "As a mom of three boys actively involved in sports, I understand the energy and dedication required to keep up. Mums are the unseen backbone of every athlete, whether we are cheering from the sidelines or ensuring they have what they need to succeed. We're putting in just as many miles!"

Kelly’s passion for sports encompasses not just watching her children compete, but also the logistics involved in their athletic pursuits—from multiple games to balancing busy schedules. That's why she highly recommends Dr. Scholl's® 24-Hour Energy Multipurpose Insoles as an essential element of her daily routine. "These insoles provide the support I need to keep moving efficiently," she affirms. They help her navigate her day seamlessly, whether she is transporting her son to games or attending practices.

The official launch of the campaign coincides with the excitement of March Madness, strategically aligning with growing national interest surrounding Cooper Flagg. Dr. Scholl's® aims to enhance Kelly's narrative and celebrate the multitude of mothers who invest their time and effort into supporting their young athletes. By sharing real stories from moms, the campaign intends to amplify their impact and acknowledge their phases of involvement within their children's sporting lives.

The initiative encourages a community dialogue, where mothers can share their experiences, tips for balanced athletic and personal life, and the supportive products needed to help them keep up with their demanding roles. Whether it's providing soothing relief after a busy day on the field or simply finding that extra bit of support while racing from one practice to the next, Dr. Scholl's® is committed to ensuring that every sports mom has what they need to stay on track and energized.

Kate Godbout, Chief Marketing Officer of Dr. Scholl's®, stated, "We recognize that moms are the biggest game-changers—those who orchestrate everything behind the scenes. Our insoles serve as their not-so-secret weapon, allowing them to keep going strong despite the hustle of game days or everyday life. We honor sports moms with this heartfelt campaign that gives them the recognition they deserve."

For more insights on Dr. Scholl's® products, partnership with Kelly Flagg, and the campaign, follow them on Instagram at @drscholls_global and on TikTok at @drscholls_USA. Dr. Scholl's® has a long-standing tradition of foot care, initiated by founder William Mathias Scholl, M.D., aiming to improve mobility through scientifically backed solutions. Today, Dr. Scholl's® advances foot health with a range of products focusing on lower body wellness, ensuring everyone can maintain an active lifestyle with comfort.

To learn more about the full range of foot care products offered by Dr. Scholl's®, visit their website at https://www.drscholls.com. Discover the dedication behind this beloved brand, which has been helping feet feel good for over a century.