Pepsi and Samii Ryan Unite to Launch Limited-Edition Capsule This Summer
In a daring fusion of nostalgia and modern style, PepsiCo has announced an exciting collaboration with the popular streetwear label Samii Ryan to launch a limited-edition capsule collection called the Pepsi x Samii Ryan. Set to drop on July 11, 2025, the collection combines the iconic flavor profile of Pepsi® Wild Cherry with rodeo-themed fashion aesthetics, signaling the start of summer with a unique fashion statement.
The capsule features an array of clothing items designed to capture the energetic spirit of the season. Among the offerings are vintage-style denim jackets, graphic tees, comfortable sweatpants, and stylish accessories. Each piece is adorned in vibrant cherry red colors and embellished with retro Pepsi imagery, showcasing a playful mix of taste and trend.
"Pepsi is iconic—it's more than a drink; it represents a feeling," shared Samii Ryan, the founder and creative force behind her eponymous brand. "Much like our brand ethos, it's about joy and the freedom to express oneself as you are. We are thrilled to kick off this summer with a collection inspired by rodeo culture and infused with the classic wild cherry flavor that everyone loves."
What sets this launch apart is the brand’s commitment to self-expression and fun, reflecting both the heritage of Pepsi as a soft drink enjoyed globally and Samii Ryan's modern flair for nostalgic fashion. The collaboration aims not only to highlight stylish clothing but also to evoke feelings tied to memories and experiences surrounding these iconic brands.
Starting July 11, shoppers can access this exclusive collection through the brand's website, www.SamiiRyan.com, as well as select specialty retailers. The collaboration was actualized through the efforts of Joester Loria Group, which represents PepsiCo, and Blitz Licensing, overseeing Samii Ryan's operations. The convergence of these two dynamic brands illustrates the evolving landscape of both the beverage and fashion industries, where partnerships enhance consumer engagement and drive creativity.
ABOUT SAMII RYAN: Founded by the talented entrepreneur Samii Ryan, this streetwear brand has carved a niche in the fashion world with its emphasis on happiness, self-love, and vibrant expressions of femininity, drawing inspiration from various facets of pop culture. Samii Ryan's collections are popular among those who seek a trendy yet laid-back style, making the brand a go-to for curated collaboration products that resonate deeply with consumers.
ABOUT PEPSICO: Operating in over 200 countries around the globe, PepsiCo continues to maintain its stature as a leading player in the beverage sector, with over one billion consumers enjoying its wide array of products daily. The company’s continuous commitment to innovation and culture evolution underpins its mission to offer refreshing experiences and beloved flavors that cater to diverse palates across generations.
This collaboration not only marks a pivotal point for both brands but is also a great opportunity for fans to engage with their favorite products in new, dynamic ways. As summer approaches, the Pepsi x Samii Ryan capsule collection is set to create waves not just in the fashion arena but also in how consumers experience their favorite beverage creatively intertwined with style.
The capsule features an array of clothing items designed to capture the energetic spirit of the season. Among the offerings are vintage-style denim jackets, graphic tees, comfortable sweatpants, and stylish accessories. Each piece is adorned in vibrant cherry red colors and embellished with retro Pepsi imagery, showcasing a playful mix of taste and trend.
"Pepsi is iconic—it's more than a drink; it represents a feeling," shared Samii Ryan, the founder and creative force behind her eponymous brand. "Much like our brand ethos, it's about joy and the freedom to express oneself as you are. We are thrilled to kick off this summer with a collection inspired by rodeo culture and infused with the classic wild cherry flavor that everyone loves."
What sets this launch apart is the brand’s commitment to self-expression and fun, reflecting both the heritage of Pepsi as a soft drink enjoyed globally and Samii Ryan's modern flair for nostalgic fashion. The collaboration aims not only to highlight stylish clothing but also to evoke feelings tied to memories and experiences surrounding these iconic brands.
Starting July 11, shoppers can access this exclusive collection through the brand's website, www.SamiiRyan.com, as well as select specialty retailers. The collaboration was actualized through the efforts of Joester Loria Group, which represents PepsiCo, and Blitz Licensing, overseeing Samii Ryan's operations. The convergence of these two dynamic brands illustrates the evolving landscape of both the beverage and fashion industries, where partnerships enhance consumer engagement and drive creativity.
ABOUT SAMII RYAN: Founded by the talented entrepreneur Samii Ryan, this streetwear brand has carved a niche in the fashion world with its emphasis on happiness, self-love, and vibrant expressions of femininity, drawing inspiration from various facets of pop culture. Samii Ryan's collections are popular among those who seek a trendy yet laid-back style, making the brand a go-to for curated collaboration products that resonate deeply with consumers.
ABOUT PEPSICO: Operating in over 200 countries around the globe, PepsiCo continues to maintain its stature as a leading player in the beverage sector, with over one billion consumers enjoying its wide array of products daily. The company’s continuous commitment to innovation and culture evolution underpins its mission to offer refreshing experiences and beloved flavors that cater to diverse palates across generations.
This collaboration not only marks a pivotal point for both brands but is also a great opportunity for fans to engage with their favorite products in new, dynamic ways. As summer approaches, the Pepsi x Samii Ryan capsule collection is set to create waves not just in the fashion arena but also in how consumers experience their favorite beverage creatively intertwined with style.
Topics Consumer Products & Retail）
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