Enito Group Moves Against Fraud
2025-06-19 04:49:58

Enito Group Collaborates with Police to Combat Matching App Fraud

In a significant effort to enhance user safety, Enito Group, which oversees the well-known matching applications "with" and "Omiai," has teamed up with the Tokyo Metropolitan Police Department. This collaboration aims to proactively address the rise in fraudulent practices, particularly those that involve users encountering unexpectedly high charges at establishments they were lured into by unverified sources. These 'overcharging scams' have surged in recent times, prompting authorities to strengthen their prevention efforts through various initiatives including public announcements, outdoor advertising, and increased online advisories.

Enito Group, headquartered in Shibuya, Tokyo, has long been committed to creating a safe and secure environment for users of its platforms. The company established a dedicated Trust & Safety team at its inception, overseeing continuous monitoring for suspicious activities across all its applications. This division operates 24/7, employing both automated systems and staff vigilance to safeguard its user community.

In collaboration with law enforcement agencies and consumer protection organizations, Enito Group engages in regular information exchanges to remain updated on emerging threats and effective countermeasures. Recent data indicates a growing trend in these scams, particularly among users who make connections through social media or matching apps without adequately vetting the individuals they interact with.

To combat this issue, Enito Group is rolling out an awareness campaign targeting users of 'with' and 'Omiai'. Through in-app notifications, push alerts, and email communications, users will be educated about common fraudulent tactics and the precautions they can take. Specific measures have also been introduced, such as warning users who attempt to share social media contact details prior to an actual date, potentially indicating an unsafe interaction.

Ryoma Yasushin, the head of Enito Group's Trust & Safety team, emphasized the importance of creating a safe space for connections, stating, "We closely collaborate with support teams for 'with' and 'Omiai', leveraging AI and other technologies to foster secure connections. Our joint initiative with the police enhances users' self-defense skills against potential fraud and we are actively working to strengthen these efforts."

As Enito Group looks to the future, it aims to extend beyond basic matchmaking. The company envisions becoming a vital infrastructure for diverse life events that stem from initial encounters, continuously innovating to add value to society. As the popularity of matching apps grows—reportedly, more than 25% of married couples meet through such platforms—the need for security and trust within these digital environments has never been more critical.

Furthermore, as part of an ongoing commitment to safety, Enito Group plans to establish an Advisory Board by April 2025. This assembly will include experts from legal, consumer protection, and academia to address societal challenges surrounding dating apps and enhance user trust.

Through these robust measures, Enito Group reaffirms its dedication to maintaining a safe atmosphere for users while fostering meaningful connections in an increasingly complex digital landscape. The initiatives not only reflect the company's commitment to user safety but also represent a proactive approach to preserving the integrity of the matchmaking space in Japan’s evolving social fabric.

As the usage of matching applications continues to rise, the collective efforts of Enito Group and local authorities could redefine user experiences, mitigating risks associated with online dating. With a cumulative membership exceeding 20 million users and over 200 million matches recorded across both apps, Enito Group is set on cultivating safer environments that enable genuine connections amid potential hazards.


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