Celebrate Moomin Day 2025 with Exclusive Commemorative Goods and Events!

Celebrate Moomin Day 2025

In a delightful celebration of art and community, Moomin Day 2025 is set to introduce a variety of exclusive commemorative goods. This special occasion will not only mark the 20th anniversary of Moomin Day, celebrated annually on August 9, but will also coincide with the 80th anniversary of the publication of the first Moomin novel written by Tove Jansson. The licensed Moomin brand in Japan, managed by Rights and Brands, is gearing up for a year of festivities that promise to deepen our appreciation for the whimsical world of the Moomins.

The Significance of Moomin Day

Moomin Day is a unique celebration taking place once a year on August 9, a date chosen to honor the birthday of Tove Jansson, the beloved creator of the Moomin universe. This day serves as a moment for fans around the globe to gather and share their love for these iconic characters. In 2025, the celebrations will be particularly festive as it marks the double milestone of the 20th Moomin Day and the 80th anniversary of the Moomin novels. Through various activities and limited edition items, fans can delve deeper into the enchanting stories of the Moomins and experience the joy they bring.

Exclusive Moomin Day Merchandise

As part of the celebration, several special products will be available, featuring exclusive art that represents the Moomin brand:

1. Moomin Day Acrylic Keychain
Priced at 1,210 JPY (tax included), this keychain features a playful design with Moomintroll and the Snorkmaiden. It will be launched in mid to late July by Tōei Shōkai.

2. Moomin Day Framed Magnet
A unique magnet designed to resemble a gallery frame featuring Moomin Day art, priced at 550 JPY. Available in mid to late July through Tōei Shōkai.

3. Moomin Day Pouch Set
This practical pouch set with Moomin Day logos comes with two differently sized pouches for efficient organization and is priced at 1,980 JPY.

4. Moomin Day Stick Bottle
Ideal for on-the-go hydration, this 190ml stick bottle decorated with Moomintroll and the Snorkmaiden art costs 1,980 JPY.

Alongside these items, shoppers can receive an exclusive Moomin Day original cold pack when they spend over 4,400 JPY at Moomin Shops, available from July 18 while supplies last.

Regional Moomin Shops and Online Specials

Moomin shops located in Ginza, Osaka, Yokohama, Nagoya, and Futakotamagawa will feature these exclusive items. Additionally, fans can shop online through the official Moomin Shop, where special products such as a limited edition dorayaki set and colorful somen noodles will be available. The dorayaki, filled with Hokkaido adzuki beans and featuring Moomin and Little My prints, is priced at 1,944 JPY.

Special Events and Activities

Moomin Day celebrations will also feature a special event for fan club members on August 9, 2025. The gathering will include a reading of Moomin stories by actor Shigeru Muroi and a performance of theme songs by Emi Shirotori, making it a memorable occasion for all attendees. Moreover, attendees can look forward to exclusive merchandise, special giveaways, and opportunities for photo sessions with Moomin characters.

For those unable to attend in person, the event will be live-streamed for fan club members, ensuring that everyone has the chance to participate in this extraordinary celebration.

Stay Updated!

To keep up with all the latest news regarding Moomin Day 2025 events and merchandise, fans are encouraged to visit the special Moomin Day website. Join in on the fun and celebrate the magic of Moomins!