Flash Coffee Secures $3 Million to Drive Expansion and Enhance Store Design in Indonesia

Flash Coffee Secures Funding for Growth in Indonesia

Flash Coffee, the emerging coffee chain from Indonesia, recently announced they have successfully secured $3 million in funding to facilitate their ambitious expansion plans across the country. This investment round was led by TA Ventures, a prominent global early-stage venture capital firm, alongside support from existing investor White Star Capital.

Having experienced a year of impressive growth and profitability, Flash Coffee is well-positioned to leverage this new capital to accelerate its expansion efforts. With a substantial increase in revenue per store—doubling over the previous year—every location is now operating at a profit. As part of their proactive strategy, they aim to exceed 70 stores in Indonesia by 2025 and will venture into two new cities.

Jakob Angele, Executive Chairman of Flash Coffee, elaborated on the company’s commitment to its growth strategy while maintaining a focus on profitability. He stated, “The past year has been about discipline. We focused on getting the fundamentals right; profitable stores, stronger teams, better menus, and spaces that reflect modern Indonesia. We didn't chase growth; we earned it.” This investment is expected to bolster Flash Coffee’s successful approach, emphasizing beautifully designed retail spaces, high-performing teams, and quality product offerings tailored for today’s Indonesian consumers.

Flash Coffee's unique store design is an integral aspect of their brand strategy, featuring natural textures and regional materials that resonate with Indonesia's cultural ethos. Their commitment to sustainability is reflected in the incorporation of lush greenery, encouraging customers to linger longer and engage with the brand on a deeper level. The introduction of a refreshed logo and the 'Kebanggaan Indonesia' watermark reflects a pride in Indonesian heritage and the blending of local crafts and community context into every detail of the brand.

The new identity of Flash Coffee, crafted entirely in-house, is not merely about aesthetics but is considered a strategic driver of profitability and customer loyalty as they expand into existing and new markets.

Richard Armstrong, Venture Partner and SEA Lead at TA Ventures, expressed enthusiasm about the investment, noting, “We spent significant time analyzing the opportunities in this category within Southeast Asia, making us excited to join Flash Coffee's journey. Today's Indonesian consumer is cross-generational, seeking experiences that are meaningful and personal. Flash Coffee has adeptly responded to this evolving consumer behavior.”

As Flash Coffee continues to redefine coffee culture for Indonesia’s younger generations—those who value craftsmanship, connection, and a strong sense of community—they are dedicated to delivering handcrafted barista-quality coffee in thoughtfully designed environments that celebrate local identity.

In conclusion, Flash Coffee is not just expanding its footprint but is also enhancing the customer experience with a robust focus on aesthetics and community engagement, fitting seamlessly with the modern local flavor that resonates across the archipelago.