Gulliver's New Year Sale
2025-12-26 03:56:26

Gulliver's Largest New Year Sale Ever Starts Nationwide on January 1, 2026

IDOM Co., Ltd., the parent company of Gulliver, is excited to announce the start of its 13th annual 'Gulliver's Largest New Year Sale,' commencing on January 1, 2026. This much-anticipated event will be held across all of its nationwide locations, making it a significant occasion for car enthusiasts and potential buyers alike.

January marks an important month for IDOM, as it is traditionally the busiest time of the year for car sales. In fact, over the past 12 years of hosting this event, the company has successfully facilitated over 100,000 transactions. This year, as a gesture of appreciation for the continued support from customers in 2025, IDOM aims to create an even more memorable experience as it welcomes customers to find their ideal vehicle amidst the largest scale of the event yet.

Highlights of the 2026 Gulliver New Year Sale


1. Record Inventory of 36,000 Vehicles Available!
The upcoming sale promises an impressive inventory count, with around 36,000 vehicles on display, the most ever offered in the sale's history. With nearly 480 stores across the nation, customers can expect a diverse range of vehicle types, including compact cars, SUVs, vans, and imported models, ensuring that everyone can find a vehicle that suits their lifestyle.

2. Exclusive 'Lucky Bag' Gifts with Purchase!
During the sale, every customer who purchases a vehicle will receive a 'Selectable Lucky Bag.' This year, buyers can choose from practical items such as electronics and accessories based on the vehicle's purchase amount and transaction details. This means not only will customers be getting a fantastic new vehicle, but they will also have the chance to receive additional popular items as part of their purchase! However, please note that certain stores, such as Jisharon, Brat, and Remake Cars, are excluded from this offer. Further details can be found on the special site.

3. Special Store Visit Gifts!
In line with New Year traditions, customers visiting our stores during the sale will receive a 'Daily Necessities Lucky Bag' as a welcome gift, available on a first-come, first-served basis, while supplies last.

4. WEB-Exclusive Lucky Draw for Special Vehicles!
Prior to the on-site festivities, there will be a web-exclusive lottery for select special vehicles starting on December 25, 2025. Customers can enter online, and those selected will receive exclusive invitations for discussions regarding these highlighted vehicles.

Event Overview



In pursuing its mission as a community-centric car dealer, IDOM is committed to enhancing the lives of its customers through innovative services and offerings. The company strives to create a society where customers can enjoy their vehicles freely and securely.

Important Notes


  • - Opening hours may vary by store, so please check individual store websites for details.
  • - The stores Brat, Jisharon, and Remake Cars are excluded from the New Year Sale events.

For more information on this exciting event, please contact the press unit at IDOM Co., Ltd. via email at [email protected].


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Topics Consumer Products & Retail)

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