#Japan #Tokyo #PRIZMA #AI Overviews #LLMO

PRIZMA Unveils New LLMO Strategy Service

On October 10, 2025, PRIZMA Co., Ltd. will introduce a groundbreaking service dubbed the "LLMO Strategy Service". This service is a collaboration between PRIZMA and LiKG, drawing on the unique strengths of both companies to deliver high-quality and comprehensive support for businesses navigating the evolving landscape of generative AI.

In anticipation of the launch, PRIZMA conducted a survey on generative AI and AI Overviews, collecting insights from individuals aged 20 to 50. The results were revealing; 50% of respondents currently utilize generative AI as an alternative to traditional search methods, such as Google.

Generational Trends in AI Usage

From the data gathered, a clear trend emerged: younger generations are more likely to employ generative AI. The usage rates showcased the following proportions:

• - 20s: 72%
• - 30s: 65%
• - 40s: 52%
• - 50s: 48%

Interestingly, even nearly half of participants in their 40s and 50s are now leveraging generative AI, indicating a growing acceptance of digital tools across various age groups.

When it came to understanding how generative AI is utilized, the most common functions were as follows:
1. Replacing traditional search methods (50.0%)
2. Information collection (43.7%)
3. Initial research (42.4%)

Creative applications such as idea generation or document creation appear to be in their infancy, as users primarily leverage generative AI for efficient information retrieval—signifying a shift from conventional search engine behaviors to utilizing AI responses for direct information acquisition.

AI Overviews Usage

Further inquiries about the use of AI Overviews revealed that over 30% of 20-somethings are wholly relying on AI output for their information needs. Despite some awareness gaps among users regarding AI Overviews, those familiar seem to trust the AI-generated summaries as valuable answers. This suggests that AI isn't merely a supplementary tool but might play a crucial role in decision-making processes.

Optimizing Information Strategies for the AI Era

Given the survey outcomes, it's evident that the proliferation of generative AI has catalyzed a significant change. Users are moving away from clicking through search results to directly obtaining information from AI-generated answers. This behavioral shift renders traditional SEO practices increasingly insufficient.

To thrive in this new AI-centric paradigm, businesses must emphasize the importance of informative content that responds to the search intent. Therefore, a successful SEO strategy moving forward will not only aim for top rankings but also seek to optimize content so that it is favored by AI systems.

Features of the LLMO Strategy Service

To address these evolving challenges, PRIZMA's LLMO Strategy Service includes:

• - LLMO Consulting: Thorough diagnostic evaluations across twenty key metrics, enabling prioritization of actionable strategies.
• - Current Exposure Analysis: Analysis of how well a company and its competitors fare in terms of visibility and user engagement relating to key AI terms.
• - Optimization Reports: Comprehensive reports detailing evaluation results, competitive analysis, and action plans for improvement.
• - Execution Support: Directive assistance from a team of professionals including researchers, engineers, and content creators tailored to specific needs.

Moreover, the combination of Research Releases and SEO Columns will differentiate announcements by integrating survey data into press releases. This approach enhances shareability and maximizes marketing effectiveness across multiple dimensions.

Summarizing Impact and Effectiveness

With this new service, PRIZMA aims to enhance brand visibility and credibility through compelling releases with newsworthy content. By securing backlinks through quality articles and authoritative references, businesses can boost their SEO standing significantly. Ultimately, bolstering the trustworthiness of their information within AI contexts fosters greater E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

About PRIZMA

PRIZMA Co., Ltd. provides comprehensive PR services, covering everything from research to planning and execution. Founded in August 2024 and based in Shibuya, Tokyo, the company is dedicated to brand consulting and content marketing. For contact, visit PRIZMA.

About LiKG

LiKG Co., Ltd. specializes in digital marketing and web production, also located in Shibuya, Tokyo. For further inquiries, please visit LiKG.