JustFoodForDogs Partners with PetSmart to Bring Fresh Dog Food to Shoppers Nationwide

JustFoodForDogs and PetSmart Join Forces to Transform Dog Nutrition

JustFoodForDogs, a trailblazer in providing fresh and human-grade nutrition for dogs, has announced an exciting expansion of its offerings in collaboration with PetSmart, the leading omni-channel pet retailer in the U.S. This new partnership will allow dog parents the opportunity to purchase fresh-frozen meals for their furry companions at over 900 PetSmart locations across the country.

A Step Forward in Dog Nutrition

This initiative responds to the growing demand for fresh and minimally processed dog food, as consumers become more aware of their pets' health and nutrition. According to Circana data from 2024, the fresh dog food segment saw a staggering 30% increase in sales within multi-outlet retail channels, far outpacing the overall dog food market's modest growth of just 2.4%. Looking to the future, market research by Technavio projects that the U.S. fresh pet food market is set to grow by an impressive $3.2 billion between 2025 and 2029, indicating a compound annual growth rate of 21.2%.

JustFoodForDogs is at the forefront of this trend, committed to high-quality nutrition backed by research. Their meals are formulated using premium meats and whole-food ingredients, completely free from preservatives and artificial fillers, ensuring a wholesome diet for dogs.

Voices from the Leaders

Carey Tischler, the president of JustFoodForDogs, emphasized the significance of this partnership: "This expansion is not just about increasing accessibility. It’s about transforming how people approach their dogs’ diets. Owners want real, scientifically-backed nutrition that resembles their own food standards. Our collaboration with PetSmart facilitates prioritizing canine health with vet-expert fresh meals."

Erika Tervelt, vice president of consumables merchandising at PetSmart, shared her thoughts on the initiative, saying, "Pet parents increasingly seek cleaner, healthier options to optimize their dogs' nutrition. Our partnership with JustFoodForDogs enables us to broaden our offerings with high-quality fresh-frozen options, truly supporting the well-being of pets."

Meeting the Demand for Quality Dog Nutrition

As the push for fresh food disrupts traditional dog nutrition, more retailers are stepping up to meet consumer expectations for nutritious, minimally processed meals. Together with PetSmart, JustFoodForDogs strengthens its position as a leader in this evolving market segment, providing convenience and premium alternatives to conventional kibble and canned food.

PetSmart customers can now choose from an extensive selection of JustFoodForDogs’ most sought-after recipes, developed by an internal team of veterinarians and nutritionists. This partnership exemplifies a significant industry shift towards recognizing fresh, whole-food meals as the new gold standard in pet nutrition.

About JustFoodForDogs

Founded in 2010, JustFoodForDogs initiated a revolution in the fresh dog food movement, opening the first open-to-the-public kitchen dedicated to crafting nutritious meals for dogs. The brand's primary aim is clear: to enhance the quality and longevity of canine lives through a scientifically balanced, whole-food diet. The meals consist of human-grade ingredients, enhanced with necessary vitamins and minerals to ensure a complete and balanced nutritional profile. JustFoodForDogs differentiates itself through rigorous research and innovation, but also through the love and care it puts into every meal concocted by their expert teams.

Today, the brand is available at numerous retail locations, online, or on JustFoodForDogs.com, offering not just daily meals but also shelf-stable products, supplements, and treats.

About PetSmart

PetSmart is the foremost pet retailer, serving the lifetime needs of pets by providing products, services, and solutions. With nearly 1,700 stores across the U.S., Canada, and Puerto Rico, PetSmart is dedicated to enriching the bond between pets and their owners. Their commitment extends to charitable efforts, having facilitated over 11 million pet adoptions through various programs.

For further information regarding JustFoodForDogs and its mission of transforming dog nutrition, visit JustFoodForDogs.com. To explore JustFoodForDogs offerings at PetSmart, visit a local store or check out PetSmart.com.