#Japan #Tokyo #Shinako #Chupa Chups #Sour Bites

Chupa Chups Sour Bite Gummies Set to Relaunch!

After an incredible debut, the much-loved Chupa Chups Sour Bite Gummies are returning to shelves! From September 8, 2025, fans will be able to purchase these colorful, rainbow-hued gummies at supermarkets, drugstores, and convenience stores nationwide.

Chupa Chups, known for its iconic lollipop, has solidified its place as the number one candy brand in the world, offering over 150 flavors across 160 countries. The Sour Bite Gummies achieved remarkable sales, quickly rising to the top of the charts during their initial week of sales in March. Following demand that far exceeded expectations, the gummies were taken off the market to ensure a steady supply and are now set for a grand return.

Collaboration with Influencer Shinako

In a delightful twist, Shinako, a popular Harajuku-style influencer and creator known for her viral sweets, is collaborating with Chupa Chups to unveil exclusive merchandise. Following the initial release, Shinako's original hoodie and a unique gummy clip will be available. The gummy clip serves dual purposes: it securely closes gummy bags and can also function as a stylish hair accessory.

To celebrate the relaunch, Chupa Chups will execute a Follow and Repost Campaign starting from September 3, coinciding perfectly with the countdown to the relaunch date on September 8. A captivating promotional video featuring Shinako will grace the official Chupa Chups X account to build excitement around this campaign.

Fans who follow Chupa Chups’ official X account and repost the specified promotional post stand a chance to win packs of Sour Bite Gummies, with 100 winners selected. Additionally, participants who quote repost the post while sharing their own gummy photos will have a shot at winning some of Shinako's exclusive merchandise and other fantastic prizes, with 141 winners in total.

Join the Fun with the TikTok Videos

The fun doesn’t stop there! Chupa Chups is set to release new TikTok videos featuring Shinako and 11 other influencers, including fashion model Noa Sato, showcasing various creative ways to enjoy the Sour Bite and Sour Belt Gummies. These engaging clips will be shared on the influencers' respective TikTok accounts starting from the launch date. Fans can look forward to diverse content that highlights the unique flavors and visual appeal of these gummy treats.

• - Shinako (1.8 million followers)
• - Noa Sato (500k followers)
• - Ran (1.9 million followers)
• - Hiro P Family (590k followers)
• - Ayano Dagane (1.2 million followers)
• - Seina (410k followers)
• - Miyu Kaneko (2.2 million followers)
• - Roy (1.2 million followers)
• - Aiueo (300k followers)
• - Hinako Kagura (2.1 million followers)
• - Boku to Ari-chan (750k followers)

These influencers will amplify the excitement around the product and share their unique takes on the delicious treat. Look out for the videos post-launch, and don't miss the chance to indulge in the distinctive flavors of Chupa Chups Sour Bite Gummies!

Product Overview

The return of the Chupa Chups Sour Bite Gummies promises a delightful experience for candy lovers. Boasting vibrant rainbow colors and a deliciously tangy mix of fruity flavors, these gummies are best enjoyed with a zesty powder coating that delivers a burst of sourness right at the first bite, transitioning into a sweet fruity treat as you chew.

• - Product Name: Chupa Chups Sour Bite Gummies
• - Re-Launch Date: September 8, 2025
• - Weight: 55g

About Chupa Chups

Since its launch in Spain in 1958, Chupa Chups has captured the hearts of candy enthusiasts worldwide with its distinctive shape and diverse flavors. The brand, backed by its iconic logo inspired by surrealist artist Salvador Dalí, continues to thrive, appealing to all age groups since its entry into the Japanese market in 1977. Their brand message, “FOREVER FUN,” captures the essence of enjoyment and the spirit of living life to the fullest, inviting everyone to celebrate their passions.

For more information, visit the Chupa Chups official website or follow them on X and Instagram.