#Japan #Setagaya #SFP Holdings #Toriyoshi Shoten #Kirin Hyokei

The Exciting Launch of the Revitalized Toriyoshi Shoten

The popular izakaya chain, Toriyoshi Shoten, has undergone a remarkable transformation and will officially relaunch on November 1, 2025. This revamped establishment will merge tradition with modern vitality across 27 locations in Japan. SFP Holdings Co., the parent company renowned for its successful ventures like Iso Maru Suisan, aims to blend casual dining with a dedication to high-quality chicken dishes.

A New Beginning

In late October 2025, all 27 Toriyoshi locations will unveil a fresh take on the izakaya experience, proudly maintaining its original identity as a chicken specialty store while enhancing accessibility as a vibrant public tavern. The goal is to create an inviting environment where everyone can enjoy delicious chicken cuisine daily. With a commitment to quality, the menu will feature an impressive variety of dishes offered at reasonable prices, ensuring affordability without compromising on flavor.

A Feast of Flavor and Tradition

Toriyoshi Shoten has been a favorite for its signature dish, the "Tebasaki Karaage" (fried chicken wings), priced at a budget-friendly 75 yen (tax included) per three pieces. Additionally, the drink menu now includes scrumptious highballs starting at 219 yen (tax included) and draft beers available for 329 yen (tax included), attracting the interest of casual diners, late-night patrons, and families alike.

Collaboration with Kirin's Hyokei

To celebrate this revitalization, Toriyoshi Shoten is excited to announce its first-ever collaboration with Kirin's Hyokei brand, launching a limited-time promotional event starting on November 1. Guests will be able to enjoy Hyokei's unique lemon and fruit-flavored sours, designed to complement the restaurant’s chicken offerings. The sours come in five delicious combinations, including:

• - Hyokei Lemon x Afternoon Tea (499 yen/549 yen)
• - Hyokei Lemon x Strawberry (599 yen/659 yen)
• - Hyokei Lemon x Grape (599 yen/659 yen)
• - Hyokei Lemon x Pineapple (599 yen/659 yen)
• - Hyokei Lemon x Mango (599 yen/659 yen)

All drinks will be served in special Hyokei glasses, designed for a premium experience at a special price.

New Additions and Meaningful Missions

In addition to the famous Tebasaki Karaage, Toriyoshi Shoten is introducing grilled chicken or "Yakitori" for the first time, a move responding to customer demand for more variety. Choices will range from juicy thigh meat to rare cuts, offering a taste of authentic chicken grilled to perfection. This aspect of our menu enhancement solidifies our commitment to offering outstanding chicken dishes.

The renovated Toriyoshi Shoten aims to strike a balance between being a casual gathering spot and a place renowned for quality chicken dishes. The fusion of great food at comfortable prices will cater to various customer demographics, from young professionals and families to international visitors, making it the go-to destination for everyone.

Engaging the Community

SFP Holdings is dedicated to enriching the dining experience for every customer. With the reintroduction of affordable pricing on drinks and meals, patrons can enjoy a wide range of experiences, from casual drinks to hearty meals. Some locations will even stay open until dawn, offering convenience and accessibility not commonly found in other venues.

Toriyoshi Shoten aims to become a cherished neighborhood establishment, serving a broad array of Japanese cuisine centered around chicken dishes while catering to diverse lifestyles and preferences. Its mission aligns with SFP Holdings’ vision: to enrich the culinary landscape of Japan and create memorable dining experiences.

For further updates on this exciting campaign and menu offerings, the public can follow Toriyoshi Shoten on their official social media channels or their website at Toriyoshi Shoten Website. Don't miss the chance to enjoy the new flavors and invigorating atmosphere that the revitalized Toriyoshi Shoten has to offer!

Conclusion

The revitalization of Toriyoshi Shoten symbolizes a blend of culinary excellence and community spirit. With its renewed focus on both tradition and modernity, it invites every customer to rediscover the joy of amazing chicken dishes in an exciting and welcoming pub setting.