#USA #Various #Harvest Snaps #Crunchy Loops #Veg Up Go

Harvest Snaps Takes Its Sampling on the Road

Harvest Snaps has embarked on an exciting journey across the United States, aiming to allow consumers to enjoy its delicious veggie snacks firsthand. Under the banner of the Veg Up & Go campaign, the company has deployed a vibrant van adorned with its signature colors and fun graphics, creating a visually striking presence in various cities. The tour kicked off in major markets, starting with Houston and Dallas, followed by Cincinnati, with plans to reach Chicago and Portland later in the summer.

The van features a bright green side showcasing the core offerings of Harvest Snaps alongside a sunny orange side that draws attention to their Crunchy Loops, with playful graphics that depict the snacks dancing out of the bag. This creative approach aims to pique the interest of both children and adults alike, making it hard to resist trying the products.

The primary goal for this national sampling initiative is to distribute a staggering 470,000 samples, especially targeting Millennial families and elementary school children. To achieve this, Harvest Snaps' brand ambassadors are not just limited to street sampling. They are engaging with local communities by setting up booths at various events, pop-up samplings in parks, and introducing the snacks in farmers markets, fitness centers, and coworking spaces. This grassroots marketing strategy intends to create meaningful interactions while allowing consumers to appreciate the taste and quality of the snacks.

Among the stars of this summer's sampling experience are the Crunchy Loops Sour Cream & Onion, as well as the flagship Tomato Basil and Lightly Salted snacks, along with Crunchy Puffs White Cheddar Jalapeno. All these options are made using farm-fresh veggies such as red lentils, green peas, or navy beans, which serve as the first ingredient in the production process, ultimately delivering protein and fiber that supports a healthy lifestyle.

Maiko Shimano, the director of marketing at Calbee America, Inc., expressed enthusiasm about connecting with customers during this unique outreach. She stated, “Consumers are at the core of everything we do at Harvest Snaps. Our innovations and marketing choices, for example, are inspired daily by their interests, needs, and passions. That's why we couldn't be more excited to connect with them during this sampling road trip and share our tasty, better-for-you products with thousands of snackers across the country! We understand that shoppers can be hesitant about purchasing unknown snacks, but we're confident that once they take their first perfectly crunchy bite, they'll be back for more!”

The sampling campaign is set to run through October, providing ample opportunity for snack enthusiasts to explore Harvest Snaps’ offerings. Customers can keep updated on the van's route by following Harvest Snaps on social media (@harvestsnaps), where the team regularly posts about their locations in each city.

In essence, this initiative isn't just about promoting a snack; it's about fostering healthy eating habits in an enjoyable way. By integrating themselves within communities and engaging with consumers directly, Harvest Snaps is positioning itself as a leader in the healthy snack market. So, if you spot the Harvest Snaps van in your city, don’t forget to tag your experience with #HarvestSnaps!

About Calbee America, Inc.

Calbee America has been a leader in the snack industry for over 70 years, focusing on creating delicious and fun snacks that promote healthy living. The Harvest Snaps line of products is crafted to ensure that nutritious veggies are always front and center in their ingredients. The brand also showcases a blend of traditional and modern flavors, appealing to a broad spectrum of snack lovers. For more details, visit HarvestSnaps.com or CalbeeAmerica.com and connect with them on social media.