#USA #Irvine #Franchise Growth #Pokeworks #Poke Franchise

A Look at Pokeworks' Expanding Franchise Network

As Pokeworks embarks on the latter part of 2025, the brand, renowned for its fast-casual poke bowls, is experiencing impressive momentum. With six new locations launched this year alone and a strong portfolio of deals in the pipeline, Pokeworks is solidifying its status as the world's fastest-growing poke franchise. Multiple new stores are planned for key markets, including California, Massachusetts, Texas, North Carolina, and Tennessee.

Strategic Expansion in Key Markets

Peter Yang, co-founder and Chief Development Officer, emphasized that this growth underscores the effectiveness of their business model and the dedication of their franchise partners. "We're growing strategically in key markets across the country, and we're proud to support our franchisees with the tools and innovation they need to thrive," he stated. This strategic approach has resulted in the full sell-out of the Houston franchise market, highlighting Pokeworks’ increasing dominance in Texas.

The brand's growth is fueled by a commitment to enhancing the franchisee experience, particularly through innovation. In partnership with Qu, a leader in cloud-based commerce, Pokeworks is upgrading its POS system, which is expected to streamline operations and improve customer engagement. Franchisee Alvin Zhang, who operates multiple locations, appreciates the brand's flexible model that allows franchisees to tailor offerings to their local demographics. He remarks, "Pokeworks is the sweet spot for multi-unit franchisees. The brand offers strong support while also giving you the freedom to adapt each location to fit your community."

Focus on Consumer Engagement and Brand Innovation

In addition to franchise development, Pokeworks is enhancing its focus on customer loyalty programs and innovative offerings to increase the average order value. The company is undergoing a full brand refresh across in-store and digital platforms, which includes launching strategic partnerships to increase brand awareness.

The poke market itself is thriving, with an estimated valuation of about $9.3 billion in 2024, poised to grow to $16.7 billion by 2030. This trend reflects a growing consumer preference for healthy fast-casual dining, positioning Pokeworks as a key player in the industry. The brand boasts record same-store sales, indicating strong consumer engagement and increasing demand for healthier dining options.

Looking Ahead: Opportunities for New Franchisees

As it moves forward, Pokeworks remains dedicated to expanding its footprint by supporting existing franchisees and inviting motivated entrepreneurs to explore new territories. With a vibrant growth trajectory, the brand is on the lookout for ambitious single and multi-unit operators who are eager to introduce Pokeworks' fresh and flavorful offerings to their communities across the country. For those interested in joining the Pokeworks franchise family, further details are available at pokeworksfranchise.com.

About Pokeworks

Founded in 2015, Pokeworks set out with the mission to promote love for poke bowls, the fresh Hawaiian delicacy. With an innovative approach, dubbed 'Poke Your Way®,' customers have the option to customize their poke dishes from over 50,000 combinations, catering to diverse dietary needs including vegan and gluten-free. One of their standout products, the Poke Burrito, has garnered a dedicated following, paired with a selection of delicious proprietary sauces.

Recognized as the "Top Poke Franchise" by Startups Magazine in 2022, Pokeworks continues to lead the fast-casual poke segment, featuring on Fast Casual's "Top 100 Movers and Shakers" for six consecutive years. With 72 locations in 20 states, as well as international franchises in Taiwan and Canada, Pokeworks is set to redefine healthy dining in the fast-casual landscape.