#United States #Boulder #Chocolate #Peanut Butter #Justin's

Justin's Expands Its Offerings with New Crunchy and Sweet Options

The brand known for its high-quality nut butters is stepping into new territory with the release of two tasty products that promise to delight peanut butter enthusiasts and chocolate lovers alike. Starting this April, consumers will find Justin's Classic Crunchy Peanut Butter on store shelves, a product that combines the beloved flavor of peanut butter with an exciting new texture and a commitment to quality ingredients.

Classic Crunchy Peanut Butter

Justin's Classic Crunchy Peanut Butter lights up the nut butter aisle with its unique texture and superior quality. This product comes with a no-stir convenience, making it a hassle-free option for those always on the go. It boasts Non-GMO Project Verification, is gluten-free, and kosher, thus catering to a variety of dietary needs. The addition of this crunchy delight is expected to meet the high demand among peanut butter aficionados, especially since over half of peanut butter consumers prefer a crunchy variant. As peanut butter sales soar, Justin's aims to capitalize on this trend by offering a distinctive option that stands out in the market, thanks to its signature grind and quality. Available in 16 oz jars with retail prices ranging from $5.89 to $6.29, followed by a 28 oz option in the summer, this product sets a high standard right from the start.

Peanut Caramel Nougat Chocolate Candy Bars

Alongside its nutty spread, Justin's will be introducing Peanut Caramel Nougat Chocolate Candy Bars this summer. These indulgent treats are designed for health-conscious consumers, adhering to USDA organic standards and Non-GMO verification. Available in two flavor variations, Dark Chocolate Peanut Caramel Nougat and Milk Chocolate Peanut Caramel Nougat, these candy bars offer a nostalgic taste while being made from straightforward, wholesome ingredients. Each 1.4 oz bar will retail for $2.29-$2.49, with a 4.2 oz multi-serve pouch containing six fun-size bars, priced at $6.49-$6.99. This new product is perfect for satisfying cravings at any time, be it during a break or while relaxing at home.

Partnership with Rudi’s Rocky Mountain Bakery

In an exciting expansion, Justin's is teaming up with Rudi's Rocky Mountain Bakery to launch Sandos, a frozen pocket sandwich made with Justin's Classic Peanut Butter. Scheduled to hit the freezer section this summer, each sandwich will pack 11g of protein with significantly less sugar than traditional condiments. Perfect for kids and adults alike, these sandwiches cater to the growing demand for convenient, nutritious on-the-go snacks. Priced at $7.99 for a box of four, Sandos promise to elevate the classic peanut butter and jelly experience, combining simplicity with nutrition.

Conclusion

At the helm of these innovations is Jenny Burns, Senior Director of Brand Equity at Justin's, who expressed her enthusiasm for these new products, stating that they reflect the brand's commitment to crafting wholesome, quality-driven nut butters. As Justin's prepares to showcase these latest offerings at the Natural Products Expo West, attendees will have the first chance to experience the delicious crunch and satisfying sweetness of these new items, solidifying Justin's position as a leader in the nut butter category.

As Justin's moves forward into this new chapter with exciting products that balance taste and nutrient density, fans can look forward to a summer filled with delightful crunch time—whether they are at home, at work, or on the move.