#Japan #Tokyo #Extra Virgin Olive Oil #Palazzo di Barignana #Miwa Somen

Experience the Essence of Italy at Isetan Shinjuku 2025 Exhibition

A unique opportunity awaits food lovers as the Palazzo di Barignana brand makes its debut at the upcoming Isetan Shinjuku Exhibition 2025. Running from September 23 to September 29, this exhibition is set to highlight the luxurious offerings of Italian cuisines, including premium extra virgin olive oil, jams, and herb salts. This event is under the auspices of Elisir, a related company of Marukatsu Takada Shoten, renowned for their authentic Miwa Somen.

Located in the serene hills southeast of Bologna, the Palazzo di Barignana is a top-tier resort and agricultural facility notable for its eco-friendly practices, which include the cultivation of organic produce and the use of ancient Tuscan olive varieties such as Correggiolo. Visitors will have the chance to sample and purchase premium products like the STIFFONTE extra virgin olive oil, crafted from hand-picked olives and celebrated for its freshness and flavor balance.

Event Overview: Isetan Shinjuku Exhibition 2025

• - Dates: September 23 (Tue, Holiday) to September 29 (Mon)
• - Time: 10:00 AM - 8:00 PM (Final day until 6:00 PM)
• - Location: Isetan Shinjuku, Main Building, 6th Floor, Event Hall
• - Special Note: September 23 is an exclusive invitation day for MI Card Plus members.

A Celebration of Sicilian Flavors

This year’s exhibition is themed “PRIO,” meaning happiness in Sicilian dialect, shining a spotlight on the idyllic island of Sicily. Renowned for its diverse culinary offerings, from seafood to citrus and almonds, Sicily's food culture will be well represented through local cafes and trattorias participating in the event. Attendees can indulge in traditional Sicilian cuisine, desserts, and a selection of wines that encapsulate the island's spirit.

The STIFFONTE Extra Virgin Olive Oil

Among the star products at the exhibition, the STIFFONTE extra virgin olive oil is a standout. Priced at 4,698 JPY (including tax for 229 grams), this premium olive oil is made exclusively using the Correggiolo variety, delivering a low acidity level of 0.23%.

The meticulous process of extraction, which involves pressing olives within six hours of harvest, ensures the preservation of freshness and aroma. It boasts a well-rounded profile featuring notes of artichoke, arugula, and fresh almonds, concluding with a hint of spice and bitterness, making it an excellent companion for salads, bread, and carpaccio.

Winner of the Gold Award at the Masters of Olive Oil International Contest 2024, this oil exemplifies the hallmark of quality and excellence that Palazzo di Barignana embodies.

About Palazzo di Barignana

Elisir operates out of the peaceful hilly region situated 250 kilometers southeast of Bologna in the Emilia-Romagna region. What was once abandoned agricultural land has been transformed into a thriving haven for various crops, including olives. Currently, the estate spans over 500 hectares, of which 200 hectares are dedicated to cultivating rare olive varieties unique to this region, producing five distinct types of olive oil.

Elisir’s mission is to connect Italy and Japan through the import and export of carefully selected gourmet products, embodying the essence of fine Italian culture.

Marukatsu Takada Shoten: A Legacy of Traditional Craftsmanship

Founded over a century ago, Marukatsu Takada Shoten specializes in the production of handmade somen in Miwa. Their flagship product, Miwa no Kamigoto, is crafted using a blend of Italian olive oil, premium wheat flour, and choice Japanese salt, adhering to a unique aging method for optimal texture and elasticity.

This dedication to traditional craftsmanship ensures that even with time, the texture and quality remain superb, making it perfect for a variety of culinary applications.

As they approach their 100th anniversary, Marukatsu Takada Shoten continues to innovate while respecting their heritage, integrating new practices and ideas to keep their products relevant in the modern culinary landscape. Their efforts extend to community involvement, including the Pantry Guardian Project aimed at promoting food sustainability and employing individuals from diverse backgrounds.

Explore the exquisite flavors of Italy and Japanese tradition at the Isetan Shinjuku Exhibition 2025!