CHiQ Takes Center Stage at IFA 2026: Pioneering Smart Home Integration

CHiQ Unveils Innovative AI-Powered Home Appliances at IFA 2026

On September 4, 2026, during the IFA event held in Berlin, CHiQ showcased its latest range of home appliances featuring cutting-edge artificial intelligence (AI) technologies. This new product line includes smart televisions, refrigerators, air conditioners, and washer-dryer combos. Rather than focusing solely on technical specifications, CHiQ aimed to demonstrate the integration of AI into everyday household practices. This shift signifies a transition from merely technological innovation to practical, everyday living for consumers, aligning with the company's parent organization, Changhong's, ongoing commitment to localization in global markets.

To cater to diverse household needs, CHiQ incorporates AI into an expanding array of daily scenarios. Its RGB MiniLED AI televisions boast an integrated sports platform that transforms the traditional viewing experience into an interactive hub for home fitness and social activities. The air conditioning units are equipped with a radar system that detects human presence and, using AI, adapts airflow based on user location and habits. Additionally, both the refrigerator and AI-enabled laundry care system utilize smart monitoring technology, empowering users to adopt a proactive approach toward food freshness and clothing cleanliness.

On the opening day of IFA, Grundig, a strategic partner of CHiQ and a premium European appliance brand, also unveiled its new product line, including televisions, refrigerators, washer-dryer combos, and air conditioners. This introduction is part of Grundig’s branding and product strategy focused on expanding its presence in both European and global markets.

In recent years, CHiQ has prioritized simplifying everyday household chores through intelligent innovations. One of its standout products is an interactive assistant—a virtual panda, which adds warmth and personality to its smart TVs and other AI devices. This integration not only enhances user interaction but also reflects elements of Chinese culture naturally within user experiences.

Additionally, skiing has emerged as a bridge connecting CHiQ with the European lifestyle. During this same period, the brand reinforced its presence in Europe by becoming the official data partner of the FIS Ski Jumping World Cup. These initiatives have strengthened CHiQ's connections with consumers across Europe and beyond. Moreover, the brand incorporates the speed of skiing and the untouched nature of winter sports into its products, effectively merging technology with user lifestyle.

Behind these efforts lies a broader shift where CHiQ is enhancing its localization strategy. This approach ranges from product experiences and brand communications to sports, culture, and various local lifestyle aspects. As the brand expands its footprint in Europe, it is fostering a more diverse range of touchpoints with consumers. CHiQ does not merely seek to enter foreign markets but instead strives to integrate into them, adapting its global expansion more closely to the local markets in which it operates.

About CHiQ

CHiQ is one of the leading global manufacturers of consumer electronics and home appliances, setting new industry standards through innovative products and smart technologies while emphasizing corporate social responsibility. Its influence in global markets, particularly in Europe, continues to grow as the company evolves to meet consumer needs.