Tech Mahindra Partners with Cricket Wireless for Innovative POS System Enhancements in Telecom Retail

Tech Mahindra Secures First License for Cricket Wireless's POS System

In a groundbreaking move, Tech Mahindra, a premier global provider of technology consulting and digital solutions, announced the acquisition of the first-ever licensing agreement for Cricket Wireless's innovative Point of Sale (POS) system known as "Aktivate". This strategic development not only marks a significant achievement for both entities but also highlights their dedication to enhancing retail telecom operations.

Cricket Wireless, recognized as a leading prepaid wireless provider owned by AT&T, has its services supported by AT&T’s extensive 5G network across the United States. The agreement signifies a milestone as it allows Tech Mahindra to integrate this state-of-the-art POS system into its diverse range of solutions tailored for wireless service providers globally. Aktivate is specifically designed with a mobile-first approach, currently powering over 4,000 Cricket retail outlets, enabling store agents to deliver quick and efficient customer service.

Moreover, Aktivate's interface is augmented with Generative AI capabilities, which assist store agents in addressing customer inquiries effectively, thereby greatly enhancing the overall customer experience. Manish Mangal, the Chief Technology Officer and Telecom Global Business Head at Tech Mahindra, emphasized the importance of this partnership, stating, "Traditional POS systems often lack user-friendliness and integration. This collaboration with AT&T empowers us to transform our portfolio, offering enhanced GenAI-driven POS systems that promise improved sales, reduced training durations, and better customer satisfaction. Our future goals include integrating Agentic AI to automate tasks, allowing store agents to concentrate on customer interactions."

The partnership signifies a substantial leap forward in the collaboration between Tech Mahindra and Cricket Wireless, showcasing their mutual commitment to advancing innovation in the telecommunications industry. Tech Mahindra has already played a pivotal role in the development of Aktivate, providing technical support and facilitating the rollout of novel features since the product's inception in 2018.

Matt Haymons, Chief Information Officer at Cricket Wireless, expressed confidence in this partnership, noting, "Having collaborated with Tech Mahindra throughout the development of Aktivate, I believe this agreement will bring remarkable value to both parties. Their technical prowess and industry expertise make them an invaluable ally for broadening Aktivate's market presence."

The implementation phase of this agreement is set to commence immediately, with Tech Mahindra gearing up to incorporate Aktivate into its suite of telecom solutions. This exciting progression not only solidifies the long-standing relationship between the two companies but also positions Tech Mahindra as a solution provider for wireless challenges in regions where Cricket Wireless is not yet operational.

Scott Frank, the Vice President of IP Sales at AT&T, remarked on the significance of the agreement, stating, "This licensing partnership illustrates the innovative software development capabilities within AT&T and showcases how strategic partnerships can unlock additional value from our technology investments. By engaging with reliable third parties like Tech Mahindra, we maximize our developmental returns and contribute to the growth of the wider telecommunications sector."

This collaboration aligns with Tech Mahindra's mission to uplift customer service for global telecom entities through cutting-edge Generative AI technology. With a formidable presence in the telecom sector and a robust client base of over 250 across 90 countries, Tech Mahindra stands as a trusted partner in transformation, adept at streamlining customer experiences and enhancing network engineering capabilities.

For more details on how Tech Mahindra can assist you in navigating your challenges and achieving your Scale at Speed™ objectives, visit Tech Mahindra's website or connect with them on social media platforms including Facebook, Twitter, LinkedIn, and YouTube.