Synergy! Unleashes New Pop-Up Feature for Effective Customer Engagement

Synergy Marketing Co., Ltd., based in Osaka, has recently enhanced its marketing SaaS platform, Synergy!, by integrating a new web pop-up feature. This innovative addition allows businesses to display tailored messages based on users' actions on their websites. By leveraging this capability, companies can facilitate direct engagement with potential customers at various stages of the conversion journey.

Addressing Challenges Faced by Marketing Teams

In particular, B2B companies often find that a majority of their website visitors are in the information-gathering phase, evidenced by a relatively low average conversion rate of 1.5-3.0%. This indicates that most of their potential customers are unwilling to provide personal information. Consequently, traditional CRM approaches struggle to engage this demographic, resulting in common challenges faced by marketers:

1. Visitors are not sufficiently captivated, leading to low conversion rates.
2. Automated customer outreach and engagement initiatives lag, stalling CVR improvement.
3. Inadequate utilization of customer behavior data prevents personalized follow-ups.

The new pop-up feature in Synergy! aims to tackle these issues by drawing user interest at optimal times. By leveraging accumulated user behavior and profile information, it can present timely and relevant messages that drive up conversion rates.

Historically, implementing pop-ups required collaboration with website development teams and could involve cumbersome tools that added cost and complexity. However, Synergy! enables marketing personnel to easily set up pop-ups directly from their management console, providing a streamlined approach to effective campaign management.

Three Main Advantages of the New Pop-Up Feature

1. Unified Management

The ability to manage pop-up content, display positions, and conditions all within Synergy!'s dashboard simplifies operation and expedites campaign execution. This drastically reduces the operational burden associated with managing multiple platforms.

2. Personalized Messaging Through CRM Data

By integrating customer demographic data, website browsing histories, and previous interaction logs, the pop-up feature guarantees that messages reach users at the most effective times and with the most relevant content. This fosters communication that can significantly enhance conversion potential.

3. Increased Flexibility and Speed in Marketing Operations

Marketers can now swiftly configure and adjust campaigns without needing engineering development cycles. This acceleration of the PDCA (Plan-Do-Check-Act) cycle enhances ongoing strategy optimization for maximum business outcomes.

A Comprehensive CRM Approach to Capture Leads Pre-Conversion

Previously, Synergy! excelled mainly in post-lead acquisition activities, such as email campaigns, surveys, and nurturing protocols. The addition of the pop-up feature now empowers businesses to capture the fleeting interests of potential customers during their initial visits to websites, transforming them into a seamless customer experience.

As Synergy! approaches its 20th anniversary in 2025, the platform continues to evolve. With a robust foundation built on essential CRM knowledge and technology, the company now not only supplies systems but also provides comprehensive support, from strategic marketing design to execution and operational support. Synergy! is committed to offering enhanced value as it merges marketing initiatives with human interaction and systems, reinforcing its mission as a leading Marketing SaaS provider.

About Synergy!

Since its inception in 2005, Synergy! has been a pioneer in the Japanese CRM market, boasting over 5,100 clients from diverse sectors such as e-commerce, healthcare, hospitality, and more. The platform combines an intuitive management system with a robust cloud-based CRM to support vast user access while maintaining security and scalability through collaboration with Amazon Web Services (AWS). The company's dedication to continuous improvement ensures that it remains a valued partner in addressing marketing challenges.

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Company Overview

Synergy Marketing Co., Ltd.

- CEO: Hiroshi Okudaira
- Founded: September 2000
- Head Office: Osaka, Japan
- Services: Providing digital marketing solutions, cloud systems, consulting, and operational support.
- Website: Synergy Marketing