#Japan #Tokyo #Japanese Cuisine #Sanonaoshi #Toribura

Embrace Daily Rewards at Toribura: The Innovative Yakitori Chain

The renowned yakitori chain, Toribura, part of the Shin Jidai group, is making headlines with its exciting daily rewards campaign aimed at its loyal customers. Known for its high-quality, fresh ingredients, Toribura is inviting patrons to celebrate with special perks when they support the brand on Instagram. This initiative speaks to the chain's commitment to connecting with its community while providing delectable experiences across Japan.

The Daily Follower Perks

Starting this November, the campaign offers exclusive rewards at select locations including Kamata, Nagoya Meieki, and Osu, exclusively for followers of Shin Jidai's founder, Sanonaoshi (@sanonaoshi). To claim these daily specials, simply show your follow screen to the staff during your visit. Each week highlights different perks, ensuring that every visit feels fresh and exciting.

With approximately 200 establishments nationwide, Toribura aims to energize local communities while focusing on several key social contributions: 1) Boosting community spirit; 2) Job creation; 3) Stimulating consumption; 4) Preventing crime; 5) Contributing to taxes. This makes the brand more than just a dining venue; it becomes a cornerstone of social interaction and engagement.

The Unique Culinary Philosophy

One of Toribura's standout features is its commitment to authenticity and freshness. This is exemplified by their dedication to using exclusively domestic, non-frozen chicken skewers. This rigorous focus on quality ensures a tenderness and juiciness that frozen meats often lack. Customers can experience the spectacular difference in each bite, with juices bursting forth and textures that redefine traditional yakitori.

Moreover, the invention of the exclusive ‘Sano Salt’ tailored specifically for their yakitori reinforces their mission for excellence. Developed by founder Sanonaoshi after years of tasting yakitori worldwide, this salt enhances the natural flavors of chicken and adds a sophisticated depth that distinguishes Toribura from other establishments.

A Pioneering Journey to Success

Sanonaoshi, who was born on September 4, 1975, traces his journey from a budding soccer player to a prominent figure in the restaurant industry. After a brief professional soccer career in Brazil, an injury redirected him towards the construction business, and eventually into the food industry motivated by a family in need. His decision to open a gastronomic venture in 2006 marked the inception of the thriving brand, culminating in the launch of the first Shin Jidai restaurant in 2010. By 2023, the group amassed enormous revenue streams and expanded its employee base to around 6000 staff.

Beyond being an entrepreneur, Sanonaoshi's foray into the culinary industry has notable sports connections, including a partner contract with Atlethico Suzuka, where his brand logo will appear on their uniforms for the upcoming 2025 season. This unprecedented strategy represents a unique intersection between sports and culinary arts.

The Heart of PHAD’S

Founded in 2006, PHAD'S emphasizes that “people gather in joyful places.” With five major dining brands under its umbrella, including Toribura and others like Shin Jidai 44 and Tonpera-ya, the company spearheads over 200 locations with a core mission to enrich lives and foster community engagement.

With a solid revenue backing and a commitment to quality dining experiences, they maintain a keen focus on providing both success in business and contributions to the social fabric.

For a delicious, socially responsible dining experience, follow Toribura on official Instagram @toribura_phads and experience remarkable yakitori dining at locations near you!