#USA #Los Angeles #Hair Wellness #Vegamour #Michelle Miller

Vegamour Appoints Michelle Miller as Chief Marketing Officer

Vegamour, the pioneering plant-powered hair growth and wellness brand, has made a significant leadership advancement by appointing Michelle Miller as its first Chief Marketing Officer (CMO). This strategic move aims to propel the brand into a new phase of growth and innovation within the beauty industry.

A Proven Track Record

Michelle joins Vegamour with an impressive career background, marked by her previous tenure as the CMO at K18. Under her leadership, K18 became the number one haircare brand on social media, amassing over 25 billion views on TikTok and earning more than 50 industry awards. Her marketing expertise was crucial during K18’s acquisition by Unilever Prestige, showcasing her ability to scale brands and drive breakthrough marketing strategies.

Before her role at K18, Michelle held the position of Vice President of Marketing at Kosas, where she contributed to positioning the brand as a leader in the clean beauty movement and assisted in the successful acquisition of Too Faced by Estée Lauder. This experience solidifies her reputation as a powerhouse in brand building and digital strategy.

Navigating the Future

In her new role at Vegamour, Michelle will oversee various initiatives including brand growth, digital strategies, and community engagement. Her appointment is particularly significant as Vegamour aims to enhance its market position, deepen connections with customers, and accelerate global expansion.

"Michelle is a power player in the beauty sector. She’s not just building brands, but she’s also adept at translating cultural trends into commercial success," stated Eric Hohl, CEO of Vegamour. "Her leadership is especially timely as we look to sharpen our positioning and engage more deeply with our customers."

A Vision for Vegamour

As Vegamour’s CMO, Michelle will lead efforts to establish the brand as the definitive choice for plant-powered hair growth solutions. Her strategic insights are expected to deepen brand resonance and unlock new opportunities both in digital marketplaces and retail environments, providing customers with the access they need to maximize their hair health naturally.

About Michelle Miller

Michelle Miller is renowned in the marketing community for her innovative approach to brand development and her keen understanding of the digital landscape. Her collaboration with top beauty brands like Too Faced, Kosas, and K18 has produced some of the most culturally influential campaigns in the market. Michelle's ability to harmonize analytical prowess with a pulse on cultural dynamics renders her an invaluable asset to Vegamour.

About Vegamour

Vegamour is dedicated to revolutionizing hair health through its scientifically-backed plant-powered products. The brand is recognized for its commitment to effective hair growth solutions, offering a range of products from serums, supplements, and shampoos to treatments and styling tools. With its focus on transparency, sustainability, and high performance, Vegamour empowers individuals to take control of their hair wellness—reinventing the standard of beauty with each product.

In a time when consumers are increasingly leaning towards sustainable and natural options for their health and beauty needs, Michelle’s expertise aligns perfectly with Vegamour’s mission to lead in the hair wellness sector, setting a new benchmark for what consumers can expect from their hair care regimen.