Celebrating 25 Years of Suiran Tanmen at Chinese Noodles Yoshiyu Shonin

Celebrating 25 Years of Suiran Tanmen

This year marks a significant milestone for "Chinese Noodles Yoshiyu Shonin" as it commemorates the 25th anniversary of its flagship dish, Suiran Tanmen, which was first introduced in 2000. To honor this occasion, the company, operated by Whistle Miyoshi Corp. under the leadership of President Itaro Miyoshi, will launch special campaigns at 38 locations in the Greater Tokyo Area from September 5 to September 21, as well as on social media.

A Recipe Born from Heartwarming Family Cooking

In the 1990s, when Japan's ramen scene was predominantly flavored with soy sauce and miso, Itaro Miyoshi’s founder was inspired by the fond memories of a special bowl of soup made by his mother, Koto Miyoshi. This soup, known in China as "Suanla Tang" (hot and sour soup), featured a delicious tangy and spicy flavor. This nostalgia transformed into a culinary ambition to replicate the warmth and comfort of home-cooked meals in the ramen bowl that is now popular across Japan.

The name 'Suiran Tanmen' derives from what his mother, Koto, affectionately called Suanla Tang. This homage to family tradition has woven a rich tapestry of delightful flavors, earning long-lasting affection from many customers.

Unique Flavors Enhanced by the Three Major Chinese Vinegars

The driving force behind the success of Suiran Tanmen lies in its unwavering commitment to flavor. The most significant challenge was striking a balance between maintaining authenticity and appealing to Japanese palates. Incorporating 'Zhenjiang vinegar' (black vinegar), one of the Three Major Chinese Vinegars that was relatively unknown in Japan at the time, proved to be a bold endeavor. However, as health-conscious trends emerged, vinegar gained popularity, leading to a wider acceptance of its unique depth of flavor and aromatic qualities. Today, Suiran Tanmen stands proudly as a beloved flagship product among diverse consumers.

With a focus on crafting the finest noodles, the original recipe draws from four generations of family heritage. The chefs create four types of homemade noodles: the refined thin noodle 'Ryubi', the chewy 'Yoshiyu noodle', the unique thick 'Daoqiao noodle', and a delicious low-carb option. By carefully preparing each bowl, customers enjoy flavors that resemble those of authentic Chinese dishes.

Special Campaign Details for Suiran Tanmen Day

To express gratitude for ongoing support, Yoshiyu Shonin will conduct the following events:

1. Free Coupons for 100 Winners: Participate in the contest to win a free coupon for Suiran series products! To enter, post the secret phrase from the Yoshiyu Shonin official app with the hashtag #25thYoshiyuSuiranContest on X (formerly Twitter) or Instagram, or apply via email. The submissions will be accepted between September 5 to September 21, 2025. Available products include Suiran Tanmen, Super Spicy Suiran Tanmen, Premium Suiran Tanmen, and Suiran Oil Noodles. Winners will be announced on October 6, 2025.
2. 250 Yen Discount Coupon: For people who have the Yoshiyu Shonin official app or are subscribed to the newsletter, a discount coupon of 250 yen for future Suiran series orders will be distributed during September 17-19, 2025, usable from September 22 to the end of October.

Check the special campaign site here.

About Chinese Noodles Yoshiyu Shonin

Founded in 1988, 'Chinese Noodles Yoshiyu Shonin' operates within the Whistle Miyoshi corporation, specializing in authentic Chinese ramen. With 38 locations across Tokyo, Saitama, Kanagawa, and Chiba, they not only serve ramen but also offer dim sum and a variety of authentic Chinese dishes, providing diners with a rich experience of Chinese culinary culture.

Company Overview

- Company Name: Whistle Miyoshi Corp.
- President: Itaro Miyoshi
- Location: 2F, YS Dai-Ichi Building, 3-46-9 Izumi, Suginami, Tokyo, 168-0063
- Business: Operating 38 Yoshiyu Shonin locations in the Greater Tokyo Area
- Official Website: www.yousyusyonin.com
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