Jo Malone London Welcomes India Amarteifio as Global Ambassador for Scent Layering Campaign

Jo Malone London Welcomes India Amarteifio as Global Ambassador

Jo Malone London, the luxury fragrance brand, is excited to announce that British actress India Amarteifio will be the face of its new Scent Layering campaign. Known for her impressive role as young Queen Charlotte in Netflix's hit series "Bridgerton," Amarteifio represents a fresh and refined embodiment of British elegance.

As a self-proclaimed true Brit, Amarteifio’s preferences lean towards traditional tea rather than coffee and the London Underground over iconic black cabs, adding a layer of authenticity and relatability to her ambassadorial role. With her rising prominence, she has captured the hearts of many, making her an ideal fit for a brand that values personal expression through fragrance.

Embracing Personal Expression through Fragrance

In her words, Amarteifio expresses her enthusiasm about this collaboration: "I’m incredibly excited to work with Jo Malone London; it’s such a special experience. As an actress, I constantly seek new ways to express personality and emotions, and I’ve found that fragrances can be equally powerful in telling a story. The Scent Layering campaign is all about personal expression, something I truly resonate with."

Jo Malone London’s philosophy revolves around the idea that every fragrance is a carefully crafted blend of ingredients designed to work in harmony, allowing for personal expression through layering. Céline Roux, the Global Director of Fragrances, explains, "From the beginning stages of creating the scents, we’ve always considered the layering aspect. It’s about self-expression and play."

The Scent Layering Campaign

The Scent Layering campaign encourages customers to experiment by combining their signature scents, such as Grapefruit, English Oak & Hazelnut, or Peony & Blush Suede. These combinations are designed to align with your mood, the occasion, or even the season. For those looking to feel revitalized and radiant, adding a touch of grapefruit provides that zest. For a chic night out, the blend of English Oak & Hazelnut adds a fresh touch, while Peony & Blush Suede offers warmth, perfect for cozy evenings at home.

In the campaign, Amarteifio delves into these three layering combinations, playfully exploring new ways of using scent to express different facets of her personality. She notes, "Scent Layering is a fun and personal experience that allows me the freedom to create something uniquely mine. I love how I can mix Jo Malone London fragrances; it’s expressive, enjoyable, and infinitely personal, which is why this collaboration feels so natural to me."

Discover Scent Layering

To learn more about the Scent Layering experience, customers can visit the Jo Malone London website or explore the offerings in-store. Jo Malone London also invites fans to follow them on various social media platforms including TikTok, Instagram, Facebook, X, YouTube, LinkedIn, and Pinterest, where users can engage with the vibrant community centered around the beauty of fragrances. Their relevant hashtag, #UniquelyYou, emphasizes the brand's commitment to individuality and personal expression.

About Jo Malone London

Since 1994, Jo Malone London has been creating a world of exquisitely simple and elegant scents, captivating all the senses. Acquired by The Estée Lauder Companies Inc. in 1999, the brand has gained international recognition for its unexpected fragrances and strong British identity. The introduction of India Amarteifio as the ambassador for the Scent Layering campaign not only enhances the brand's image but also emphasizes its focus on encouraging individuals to express their uniqueness through the art of fragrance.