#Japan #Event Management #Minato, Tokyo #MICE Platform #Conference Venues

Renovated MICE Venue Matching Site

In an exciting development for the meetings, incentives, conventions, and exhibitions (MICE) industry, MICE Platform, a SoftBank Group company, has launched a revamped version of its venue matching website, "MICE Venue Matching." This significant upgrade took place on October 8, 2025, and aims to vastly improve the user experience for those searching for event spaces.

Enhanced User Experience

The new platform features an intuitive user interface that allows users to easily search for venues based on area, capacity, date, and keywords. This enhancement is designed to streamline the process of finding the ideal venue, catering to the increasing demand for easy and efficient venue selection. Additionally, the site includes a recommendation feature that highlights popular venues tailored to users’ search preferences and trends.

Moreover, the design has been revitalized to effectively convey the ambiance of each venue through stunning visuals, making it easier for users to grasp the atmosphere at a glance. The platform is also optimized for mobile use, allowing users to access it conveniently from smartphones and tablets, an essential consideration in today’s mobile-centric environment.

Market Dynamics and Objectives

The impetus for this redesign stems from the anticipated growth in corporate events, seminars, and exhibitions, as the MICE industry continues to expand. With the normalization of online and hybrid events, there’s been a renewed appreciation for in-person gatherings. Consequently, users are expressing a stronger desire to find suitable venues more efficiently and quickly.

On the flip side, venue operators face the necessity of maximizing opportunities to capture the increasing demand for events. Thus, the MICE Platform's redesign aligns with the dual goal of enhancing user convenience and supporting the business growth of venue operators.

Key Features of the Revamp

• - Intuitive Search UI: The search function allows for easy specification of area, capacity, date, and keywords.
• - Enhanced Venue Recommendations: Based on user search patterns, the platform highlights trending popular venues.
• - Visual Appeal: The use of captivating photographs provides users with a clear picture of the venue's atmosphere.
• - Mobile Optimization: The site is designed for seamless access on smartphones and tablets.

Impact on Users and Venue Operators

For users, the streamlined venue search process leads to a significant reduction in the time spent deliberating over venue options. On the other hand, venue operators benefit from an effective way to showcase their venue's appeal, helping them increase visitor numbers and attract new customers.

Comments from Leadership

The CEO of MICE Platform, Makoto Nagata, remarked on the rapid evolution of the MICE market, emphasizing the blend between in-person and online events. He noted that the revamped "MICE Venue Matching" site addresses the needs of its more than 33,000 member companies. This upgrade aims to provide event organizers with quicker access to optimal venues and offers venue operators opportunities for new value creation, thereby propelling the entire MICE market forward.

Nagata expressed the commitment of MICE Platform to leverage technology for sustainable industry growth and to enhance business interactions moving forward.

About MICE Platform

As a subsidiary of SoftBank, MICE Platform is dedicated to accelerating digital transformation in the MICE industry. The company offers a range of services, including venue reservation matching, video distribution platforms, event support operations, and video production services. Even as of 2025, MICE Platform continues to deliver new value for both event organizers and venue operators, contributing to the growth of the MICE market. For further details, visit their official website at MICE Platform.