#Brazil #São Paulo #fitness #Gold's Gym

Gold's Gym Expands into Brazil: A New Era for Fitness

Gold's Gym, the renowned global fitness brand, has made headlines with its recent announcement to open 60 new locations in Brazil over the next decade. This ambitious venture is made possible through a master franchise agreement signed on August 27, 2025, revealing the fitness giant's strategic plans for growth in one of the world's most vibrant fitness markets.

The first flagship gym in Brazil is set to open in 2026, marking a significant milestone for both Gold's Gym and fitness enthusiasts in the country. The flagship will pay tribute to the original Gold's Gym located in Venice Beach, California, famously known as The Mecca of Bodybuilding. The interior design will include a homage to the original with brick walls and wooden accents, ensuring that members feel the historic spirit of Gold's Gym from day one.

The franchisee group spearheading this expansion includes Dan Chor, a veteran of the fitness industry and co-founder of BodyTech, alongside entrepreneurs Felipe Frajhof, Washington Kasprzykowski, and Michel Amorim. They bring a wealth of experience in real estate development and scalable business operations, emphasizing a strong local understanding that will undoubtedly contribute to the brand's success in Brazil.

In an enthusiastic statement, Chor expressed his excitement about introducing Gold's Gym to Brazil, a nation deeply passionate about fitness and healthy lifestyles. He highlighted how this expansion presents a unique opportunity to merge the legendary brand's iconic status with Brazilian culture, which boasts an impressive fitness landscape with over 20,000 clubs and millions of active members.

The opening of Gold's Gym in Brazil not only enriches the local fitness scene but also symbolizes the brand's enduring legacy. Founded in 1965, Gold's Gym has grown from a modest gym in Venice Beach into a global powerhouse with nearly 600 locations across six continents. The brand continues to thrive under the ownership of the RSG Group, who acquired it in 2020, solidifying its position as a leader in the fitness industry.

Kevin Christie, Vice President of Franchising at Gold's Gym, remarked, "Signing a master agreement for 60 new gyms in Brazil is the perfect 60th birthday present for Gold's Gym. With a focus on our strength and performance roots, we are thrilled to bring our iconic brand to such a dynamic market."

The design of the flagship gym is set to feature premium amenities and equipment, tailored to meet the demands of fitness enthusiasts in Brazil. This attention to detail underscores Gold's Gym's commitment to delivering top-notch fitness experiences. State-of-the-art equipment, Olympic lifting platforms, and an atmosphere reminiscent of The Mecca promise to attract a diverse clientele.

As Gold's Gym embarks on this new venture, it joins a wave of global fitness brands seeking to capitalize on Brazil's booming fitness market. The brand is not only focusing on Brazil but has also committed to developing over 200 new locations worldwide. Regions of interest for further expansion include Argentina, Colombia, Chile, and Mexico.

In conclusion, Gold's Gym's foray into Brazil heralds an exciting new chapter for both the brand and fitness lovers in the region. With its storied history and ambitious plans for growth, Gold's Gym is poised to become a cornerstone of fitness culture in Brazil and inspire countless individuals on their fitness journeys. For those keen on exploring franchise opportunities, more details are available at Gold’s Gym Franchise.