Eggs Up Grill Appoints Julie Krupa as Vice President of Real Estate Development for Growth Strategy

Eggs Up Grill Strengthens Expansion Strategy with Leadership Promotion

In a notable move to bolster its expansion efforts, Eggs Up Grill has appointed Julie Krupa as Vice President of Real Estate Development. This promotion, announced on July 31, 2025, highlights Krupa's significant contributions to the brand's swift growth, which positions it as a frontrunner among breakfast restaurant franchises in the U.S.

Since joining the company in 2023, Krupa has played a pivotal role in expanding the franchise, nearly doubling its footprint as it approaches the opening of its 100th location this forthcoming fall. Her expertise in site selection and development has not only facilitated the successful launch of numerous locations but also enhanced the overall franchise operation by optimizing design and functionality across existing and new markets.

Under Julie's leadership, Eggs Up Grill is also committed to improving franchise partner experiences. She has introduced innovative design prototypes that aim to streamline operational efficiency while enhancing guest satisfaction. As stated by Ricky Richardson, CEO of Eggs Up Grill, "Julie's vision and leadership have transformed our development strategy, ensuring support for franchise partners from the very start to the grand opening."

Krupa brings nearly two decades of experience in the franchise real estate sector, including significant roles at Taco Bell and Torchy’s Tacos. Her expertise encompasses all aspects of franchise development, including site selection, construction, and ongoing support for partners—making her a valuable asset in guiding the brand through this rapid growth phase.

In addition to her responsibilities at Eggs Up Grill, Krupa is actively involved in the broader franchise community. She is a member of the Women in Restaurant Leadership (WiRL) network and frequently participates in discussions and events focused on promoting diversity and excellence within the restaurant industry. "I am honored to take on this role and look forward to collaborating with passionate franchise partners who drive our brand's growth. Their dedication is what makes my role so rewarding,” she said.

As the newly appointed Vice President of Real Estate Development, Krupa will continue to spearhead strategic market initiatives and support franchisees. This effort reinforces Eggs Up Grill’s reputation as a top choice for entrepreneurs looking to operate a successful breakfast-oriented concept, especially those seeking comprehensive support throughout the franchise process.

Eggs Up Grill is known for its focus on providing a delightful dining experience, welcoming guests from 6 a.m. to 2 p.m. daily with a diverse menu that includes breakfast omelets, lunch burgers, and a selection of mimosas. The brand's commitment to quality service has made it a go-to destination for families, professionals, and weekend brunch enthusiasts alike.

With 98 outlets currently in operation and over 85 more planned or already in the development stage, Eggs Up Grill is on a rapid growth trajectory. The company is actively recruiting motivated franchise partners in various regions, making it an attractive venture for both seasoned entrepreneurs and new entrants to the business world. Interested individuals can discover more about franchise opportunities at Eggs Up Grill Franchise.

Founded in Pawleys Island, South Carolina, Eggs Up Grill has been synonymous with hearty, satisfying breakfasts for over 25 years. Its motto of being "neighbors serving neighbors" embodies its community-driven approach, providing a warm atmosphere and inviting service that feels like home. With accolades, including being ranked as the No. 1 breakfast franchise by Entrepreneur Magazine's Franchise500® for four consecutive years, the brand's future looks promising as it continues to solidify its standing in the competitive breakfast market.