#Japan #Tokyo #Repro #POCKET PARCO #PARCO Corporation

Repro Showcases Results from Implementing App Revenue Maximization Service

Repro Inc., renowned for its cutting-edge marketing solutions, has released the outcomes of its collaboration with PARCO Corporation for the POCKET PARCO smartphone application. This project is part of Repro's commitment to maximizing revenue for web and app platforms.

Overview of POCKET PARCO
POCKET PARCO serves as the official app for PARCO Corporation, functioning not just as a membership card but also offering unique features like the QR code payment system called 'PokeParu Payment' and a cultural news section named 'PARCO Journal'. These features aim to provide an engaging experience for PARCO members, facilitating various functions critical to the brand's operations in OMO (Online Merged with Offline) and CRM (Customer Relationship Management).

Despite these advancements, PARCO faced challenges due to a shortage of experienced digital marketing personnel, prompting the decision to adopt Repro's app marketing support service, which commenced in December 2024. The introduction of Repro's App Revenue Maximization Service marks a pivotal step in addressing these difficulties, leading to measurable outcomes that have now been shared as a case study.

Repro's Solutions and Support
Since June 2020, the PARCO team has been utilizing the 'Repro App' as their communication platform. The objective is to enhance the efficiency of their tool operations while strengthening initiatives to foster greater fan engagement. With the new service implementation, Repro aims to elevate the overall effectiveness of their marketing strategies within the app.

Feedback on the App Revenue Maximization Service
Notable team members from PARCO, including Ayako Ando, Atsushi Takamori, and Rie Oki, have expressed positive feedback about the collaboration and the utility of Repro's offerings.

• - Ayako Ando highlighted the importance of usability in the Repro App, emphasizing that both enhanced functionality and ongoing human support make the tool invaluable. The collaborative workshops have proven particularly beneficial, fostering a productive learning environment to maximize the tool's utility.
• - Atsushi Takamori mentioned that previously, the team operated without extensive experience, leading to a trial-and-error approach in their strategies. The systematic recommendations provided by Repro have refined their methods, significantly benefiting their marketing efforts through the app.
• - Rie Oki addressed the challenge of limited external insight into industry practices. The support from Repro has been instrumental, offering timely responses and guidance on competitive activities and potential initiatives, which has greatly alleviated their concerns.

Implemented Strategies and Outcomes
Repro's assistance has included various impactful strategies:
1. Push Notification Campaign for PokeParu Payment: An initiative aimed at users who logged in as PARCO members but had not completed their PokeParu payment registration. This campaign utilized points as an incentive, achieving a remarkable completion rate of approximately 18 times higher compared to those not targeted by the campaign.
2. Personalized Push Notifications: Tailored notifications based on each user's point balances and behaviors have been implemented, resulting in significant engagement and interaction metrics.
3. In-App Messaging to Promote Membership Registration: Following the presentation of the PokeParu payment feature, in-app messages guided users toward registering for the PARCO membership, yielding a notable improvement of 120.9% in login completion rates against users not receiving the same messaging.

For more detailed insights into this case study, visit Repro's official page.

About POCKET PARCO
POCKET PARCO combines convenience and added value for PARCO members with functionalities ranging from a digital membership card to exclusive QR payment options, supporting users with benefit coupons, shop news, and rewards for store visits through coin-based exchanges.

• - iOS Version: Download here
• - Android Version: Download here
• - Website: Visit PARCO Members

About Repro Inc.
Founded in April 2014, Repro provides comprehensive marketing solutions by harnessing the power of technology and human expertise. Their offerings include the 'Repro App' for Customer Engagement (CE) and tailored services for maximizing app revenue, ensuring optimal communication with users across various platforms. For further information, visit Repro's website.

Company Name: Repro Inc.
Location: Shibuya, Tokyo
CEO: Yusuke Hirata
Established: April 2014
Business: Providing app revenue maximization services