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Strengthening Research Integrity: The New Partnership Between Sago and Data Quality Co-op

In an era where data-driven decisions are paramount, Sago, a recognized leader in global research and data collaboration, has announced a strategic partnership with the Data Quality Co-op (DQC). This alliance aims to elevate data quality standards in the research industry, marking a significant step toward enhancing respondent trust and operational integrity.

Key Features of the Partnership

The core of this collaboration lies in the integration of DQC's advanced quality infrastructure, particularly the innovative Data Trust Score™. This unique scoring system is designed to enhance the evaluation of respondent quality. By merging essential quality indicators, including technical signals, in-survey behavior, and participation history, Sago will now be able to pinpoint potential data quality risks earlier in the research process.

Rob Berger, Executive Vice President of Global Quantitative Research at Sago, emphasized the necessity for continuous innovation in measuring data quality, stating, "As quantitative research continues to scale, maintaining trust requires constant innovation in how data quality is measured and managed." This statement underscores the urgency for research firms to adapt and adopt systems that ensure reliable data collection.

Enhancing Research Operations Through Technology

The partnership reinforces Sago's commitment to employing cutting-edge technology to verify respondents and align them with specific research goals. By leveraging real-time quality indicators and shared quality signals, Sago's research teams are better positioned to identify high-quality respondents earlier in the research lifecycle. This streamlining is anticipated to enhance operational efficiency by minimizing unnecessary removals and inaccuracies down the line.

Melanie Courtright, Sago's Chief Strategy Officer, stated that this collaboration is a monumental step toward the industry's collective responsibility for data quality, highlighting, "This partnership represents meaningful progress toward that goal." By establishing common standards and signals, both organizations are building a more robust research ecosystem.

The Data Trust Score™: A Unique Approach

The Data Trust Score™ offered by DQC allows research firms to evaluate respondent trustworthiness consistently and systematically. This score ranges from 0 to 1,000; higher scores are indicative of more trusted data. Unlike one-time assessments, the Data Trust Score is derived from comprehensive analysis over time, enabling teams to gauge risks more effectively and make informed sourcing decisions.

Bob Fawson, CEO of Data Quality Co-op, commented on the philosophy behind the Data Trust Score, asserting, "This partnership reflects a shared belief that data quality improves when it's treated as a system rather than managed survey by survey." He emphasized the efficiency that comes with shifting how and when quality is evaluated, ensuring that the quality measurement process enhances research outcomes without complicating the methodology.

Implications for the Research Industry

This partnership is set to influence the research industry significantly, particularly by showcasing how collaborative efforts can refine data quality practices. As Sago becomes one of the foremost adopters of DQC’s quality infrastructure, it highlights the benefits of innovation in fostering a culture of accountability and transparency within research initiatives.

Both Sago and DQC are jointly committed to promoting data accuracy and ethical research practices, aiming for more reliable insights that benefit brands and decision-makers. This partnership not only sets a commendable example of mutual commitment but also aims to redefine what trustworthy data looks like in the modern research landscape.

About Data Quality Co-op

Data Quality Co-op (DQC) operates as an independent, first-party data quality clearinghouse with a mission to revolutionize how data quality is measured and managed across the industry. Through its platform, DQC delivers continuous quality measurement and real-time quality certification, ensuring that data-driven decisions are powered by reliable and high-value data.

About Sago

Sago is determined to connect human insights with business questions. Leveraging extensive audience access and innovative methodologies, Sago enables businesses to understand their consumers better and make assured decisions. Their portfolio of qualitative and quantitative solutions is designed to address diverse business challenges effectively.

In summary, as Sago and Data Quality Co-op join forces, they not only enhance their operational capabilities but also make a lasting impact on the quest for high-quality data in the research sphere.