Château Galoupet Unveils New Brand Home for Wine Lovers in Provence

Discover the New Brand Home of Château Galoupet



Château Galoupet, a historic Cru Classé in the famous Côtes-de-Provence region and part of the Moët Hennessy group, is set to open its new public space in July 2025. This exciting expansion is not just a physical addition; it's a true reflection of the estate’s deep commitment to sustainability, innovation, and biodiversity. With the unveiling of this new brand home, visitors are invited to immerse themselves in the essence of Provençal living while discovering exceptional organic rosé wines.

A Step Forward in Wine Experience



This new space marks a significant milestone in the château's legacy, especially following the launch of G de Galoupet, an organic rosé that embodies the company’s rigorous and sustainable viticulture practices. The inaugural vintage is a celebration of the region’s terroir, packaged innovatively in one of the world’s lightest bottles, weighing only 300 grams—significantly less than the standard 500 grams. Comprising 85% recycled glass, this bottle encapsulates the spirit of the 2024 vintage, achieving a balanced blend of freshness, fruitiness, and delicacy.

Château Galoupet's commitment to lowering its carbon footprint is further echoed in its sustainable practices, including the establishment of ecological corridors and the creation of a wildlife-friendly environment in the region. The estate's meticulous parcel-by-parcel vinification strategy uncovers each terroir's unique expression, all within the safeguarded ecosystem along the Mediterranean coast. Organic farming techniques are in place to preserve soil health, natural cycles, and the environment, while advanced water management through regenerative hydrology and sustainable irrigation methods reflects a harmonious balance between viticulture and environmental stewardship.

Immersive Experiences Await



Château Galoupet envisions its new brand identity as a unique chance for the public to engage with the Mediterranean terroir's rich diversity. As Nadine Fau, the general manager, aptly stated, "Our primary goal is to create a memorable experience for our visitors, rooted in nature." The estate now offers a stunning setting that captures the intersection of land and sea, embodying the Provençal art of living. The architecture of the new facilities harmonizes authenticity, modernity, and eco-responsibility. The Galoupet team has conducted thorough research to promote reusability and upcycling in the decor, while selected contemporary brands and local artists accentuate the overall aesthetic in line with the estate's regional roots and ethical approach.

Starting in July 2025, Château Galoupet will cater to individuals and groups eager to learn or enhance their knowledge about wine. The estate will provide a comprehensive selection of experiences, including tastings, guided tours, and light catering, promising an exploration of the richness inherent to Provençal terroir along with an understanding of the estate’s dedication and expertise.

Practical Information


  • - Address: Château Galoupet, Route Nationale 98, 83250 La Londe-les-Maures, France
  • - Opening Hours: Tuesday to Saturday (11:30 AM - 7:30 PM)
  • - Reservations: Phone (+33 4 94 66 40 07) or email ([email protected])

As Château Galoupet embarks on this significant journey towards hosting visitors, it stands as a testament to the balance between responsible winemaking and an immersive cultural experience in the enchanting region of Provence.

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