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TeamLab's Digital Art Revolution in Tokyo

Tokyo has solidified its status as a hub of digital art with two of TeamLab's flagship attractions, TeamLab Borderless and TeamLab Planets, achieving remarkable visitor numbers in 2025. Together, these installations welcomed approximately 4.2 million visitors, revealing the growing global interest in immersive art experiences.

A Breakdown of Visitor Numbers

• - TeamLab Borderless, located in Azabudai Hills, attracted around 1.69 million visitors last year. This attraction has been recognized globally, being featured in TIME magazine's list of the "World's Greatest Places 2024".
• - TeamLab Planets, situated in Toyosu, drew in an impressive 2.51 million visitors, earning the title of "Asia's Leading Tourist Attraction" at the prestigious World Travel Awards in both 2023 and 2025. Their achievements place them alongside world-renowned landmarks such as the Great Wall of China and the Taj Mahal.

These figures highlight a significant draw not only for locals but for international tourists traveling from distant countries like the United States, Australia, Canada, and the United Kingdom. Notably, this influx contrasts sharply with the overall demographics of foreign visitors reported in the Tokyo area.

A Unique Visitor Experience

Both TeamLab Borderless and TeamLab Planets offer unique engagement with art, going beyond traditional exhibitions.

TeamLab Borderless

At TeamLab Borderless, guests are invited to immerse themselves within a landscape of art without boundaries. The concept revolves around an art experience where art pieces interactively blend, engage, and change based on viewer presence. It's often described as a