Unlocking BtoB Success: Insights from Hub Works at the Nexpro Conference

Join Hub Works at the Nexpro Online Conference

Overview

On June 18, 2025, at 1 PM JST, Hub Works, a leader in content production BPO based in Tokyo, will take part in the online conference hosted by Nexpro. The theme of the event is "Our Proven Business Meeting Strategies - A Thorough Explanation of Effective Sales Tactics." This event is aimed at BtoB marketers who struggle with converting leads into successful business meetings.

Main Highlights

The conference will be live-streamed, with an archive available the following day on June 19. Participants will gain invaluable insights from a panel of eight industry leaders, each discussing their unique business meeting strategies. This conference promises to deliver practical advice, bridging the gap between theory and practice in BtoB marketing.

Key Insights and Takeaways

Many BtoB marketers find themselves at a crossroads: they gather leads but struggle to convert them into actual meetings. This event is designed to address those challenges by sharing proven strategies that directly influence sales outcomes. From designing effective targeting to creating valuable content, attendees will explore high-replicability techniques that can be applied within their own organizations.

Featured Sessions

The main session will feature interviews with eight key players from various companies who will share their experiences with business meeting strategies. Topics include the specific background and target audience of their approaches, innovations they implemented, lessons learned, and even failures they encountered. Here’s what attendees can expect:

- In-Depth Interviews: Each company's representative will have 20 minutes to share their journey, offering listeners actionable insights they can implement in their own marketing efforts.
- Real-World Applications: The discussions will reveal how these business meeting strategies can be tailored to suit different organizational contexts.
- Interactive Q&A: At the end of the main session, there will be an opportunity for attendees to engage in a Q&A segment with the featured speakers, further deepening the learning experience.

Who Should Attend?

This conference is especially beneficial for:

- Marketers who collect leads but face challenges with conversion.
- Professionals seeking an understanding of how to design content strategies that deliver results.
- Individuals exploring marketing tactics that yield sales impacts through cooperation with sales teams.
- Those who feel that their company’s white papers or webinars simply end up as just another task completed.
- Attendees looking for shared experiences and case studies that can serve as a roadmap for their own initiatives.

Hub Works’ CEO Ryotaro Kondo will share insights on effective content strategy and real-world examples of successful implementation. With over eight years of experience in BtoB marketing, he leads Hub Works in producing over 100 white papers annually, bridging the gap between potential customers and actual business discussions.

Registration Details

- Seminar Title: Our Proven Business Meeting Strategies and Their Backstory: Interview Format
- Date & Time: June 18, 2025, 1:00 PM - 4:00 PM JST (Archive available starting June 19)
- Format: Online (Pre-registration required)
- Cost: Free
- Registration Link: Click Here to Register

About Hub Works

Hub Works specializes in BPO services for content creation through our flagship service, the Content Factory. We offer a wide array of content types including SEO articles, white papers, videos, and landing pages. Our goal is to streamline the production process while ensuring high-quality outputs that result in achieving your marketing objectives.