Capriotti's Revolutionizes Sandwich Experience with Bigger Portions and Enhanced Value

Capriotti's Unveils a New Era of Bigger Portions and Better Value



Capriotti's Sandwich Shop, renowned for its award-winning sandwiches, is making a considerable leap with the introduction of its 'Bigger, Better' initiative, which promises to enhance customer satisfaction through larger portions and greater value. This commitment to improvement ensures that fans of Capriotti's can continue to enjoy the high-quality subs they love, now with 25% more meat on their cheesesteaks and an array of new value bundles.

On July 15th, 2025, Capriotti's is set to roll out this exciting menu upgrade nationwide. The 'Bigger, Better' menu showcases cheesesteaks packed with additional meat and optimizes servings with better portion consistency across the board. The company has aligned this enhancement with their dedication to maintaining the premium quality that has made them a favorite for nearly five decades.

Commitment to Quality and Customer Satisfaction



CEO Ashley Morris emphasized that this initiative is not a rebranding but a reinforcement of their core values. "We’re not changing who we are — we’re doubling down on what makes us legendary extraordinary sandwiches that are worth every bite," Morris stated. This approach reflects their long-standing philosophy of earning customer loyalty one flavorful bite at a time.

The menu overhaul includes a variety of upgrades, such as:
  • - 25% More Meat: Classic, Chicken, American Wagyu, and Impossible cheesesteaks now feature more beef for a heartier meal. Signature subs like Capastrami, French Dip, and Italian also see generous increases in meat portions.
  • - Enhanced Portion Sizes: Every sub will now come in four convenient sizes—Mini, Small, Medium, and Large. This diversity allows customers to choose the portion that best fits their appetite.
  • - Premium Ingredients: Customers can expect high-quality sandwiches crafted from premium hand-sliced meats, slow-roasted turkey, prime-grade American Wagyu beef, and various plant-based alternatives.
  • - Value Bundles: Capriotti’s introduces three new $9.99 combo options that include a mini classic sub paired with a signature salad, hearty soup, or a chips, drink, and cookie bundle.

Celebratory Offers for Loyal Customers



To commemorate the launch of the 'Bigger, Better' menu, Capriotti's is showering its loyal Rewards Members with exceptional offers. Members can enjoy complimentary chips and drinks with any sub purchase from July 15–31, thanks to a partnership with PepsiCo. New Rewards Members can also claim their first 8-inch small sub free with a qualified purchase by signing up at cappiottis.com/freesub.

A Visual Refresh to Match the Upgrade



Alongside menu improvements, Capriotti's is also updating its visual identity. This includes a modernized logo, refreshed menu boards, and an upgraded ordering experience through a new desktop and mobile app. These enhancements are poised to elevate how guests interact with the brand as Capriotti's gears up for its 50th anniversary in 2026.

Conclusion



For almost 50 years, Capriotti's has built a reputation on delicious sandwiches made with care, and this latest evolution marks a transformative phase for the brand. Whether you’re a long-time patron or a newcomer eager to discover the flavors of Capriotti's, now is the perfect time to relish the best version of their iconic sandwiches. To learn more or to join the Capriotti’s Rewards program, visit capriottis.com or download the Capriotti's App from the App Store or Google Play. As Capriotti's enters a new chapter, their dedication to quality, consistency, and value remains steadfast.

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Topics Consumer Products & Retail)

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